How To Build Your Own Website with Jon Morrison

Today's conversation with Jon Morrison focuses on empowering young graduates to build their own websites to jumpstart their marketing plans. We talk about the importance of a good website as a gateway to new patients and how to build a brand using colors and logos. Jon understands students are coming out of school with a lot of debt and wanted to create a program to help new grads build out their own websites to cut down on costs and establish themselves in the field.

Jon reminds listeners that your website does not exist for you. It's not your chance to wax eloquently about yourself. It's not a chance to feel validated as a person to justify the fees you've paid to become a doctor. It's not for any of that stuff. It's only for connecting with the people that you want to reach to help grow your practice.

We introduce Jon’s new product which is a package called the quick Kickstarter program and that is going to be available on their site. You can go to get clear sites.com/Kickstarter and learn all about this! Basically, for $49 a month, you'll get everything you need to build a website. You get the training for SEO, you get the training for the messaging, you get the platform to build out your own website. Jon thinks it’s important that you should never feel alone when you're building a site. And so that's what you're going to get in this Kickstarter program. You're going to get someone guiding you through the whole thing. Sometimes it will be by video and sometimes it'll be by email or phone call, but you have someone there to help your success along the way.

Listen now!!

Show highlights include:

● Empowering Doctors to create their own website (02:14)

● Converting referrals to patients by having a good website (05:09)

● Picking website colors and logos (12:05)

● Headlines, sub headlines, and images (14:04)

● Creating a clear message for your website (17:05)

● Writing to your audience (19:36)

● Importance of FAQ (26:47)

● The Quick Kickstarter program (27:57)

Power Quotes:

● “If you have a beautiful site, you know, you can actually go toe to toe with a really established practice that has the website from back in two thousand when websites first came.” (01:14) [JOHN]

● “Get into the psychology of the head and heart of your ideal patient, I think is quite critical.” (17:05) [JOHN]

● “I would just say, always, always remember that your website does not exist for you. It's not your chance to wax eloquent about yourself. It's not a chance to feel validated as a person to justify the fees you've paid to become a doctor. It's not for any of that stuff. It's only for connecting with the people that you want to reach to help grow your practice.” (18:32) [JOHN]

Book Mentions:

“Building a Story Brand” by Donald A Miller

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or contact at kevin@moderndeskjockey.com

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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