9 Chiropractic SEO Tips to Enhance Online Visibility & Attract a Larger Patient Base
Search engine optimization (SEO) is crucial for your chiropractic clinic's online (and offline) success. A well-executed SEO strategy will attract the right website visitors–your target audience–and convert them into new patients.
How do you get these highly sought-after website users? This post offers nine SEO tips to maximize your online presence through proven digital strategies.
If you’re interested in creating a highly effective website, Google Business Profile, and brand visibility, you’re exactly where you need to be.
But first, the basics.
What is SEO, & Why is it so Critical to a Robust Patient Base?
SEO enhances your online presence, making the search engines view your content as relevant, authoritative, and trustworthy. This process ensures that both new and existing patients can easily find, engage with, and trust your chiropractic services.
SEO involves creating high-quality original content, building credible links, and ensuring your website is easily navigable by search engine crawlers.
To succeed in the digital landscape, you must appear prominently to your target audience and rank high on search engine results pages (SERPs).
The key to achieving this is optimizing for the specific terms and phrases your potential patients use when searching for your chiropractic services.
An effective SEO strategy will drive more organic traffic to your website, ultimately increasing patient visits to your chiropractic clinic.
Don't let your competitors dominate the online space. Implement our proven SEO and content marketing tactics to boost your Google rankings and attract more online and in-person organic traffic. This post will tell you how, so let’s get to it.
10 Key SEO Tactics to Ensure Your Clinic Thrives
We get it; you’re a chiropractor, not a digital marketer or tech wiz. Don’t worry. These SEO tactics are easy to implement and will pay off big time when done well.
Optimize Your Google Business Profile (GBP)
Your Google Business Profile (GBP), which controls your Google Maps listing and used to be called Google My Business, is fundamental to your local SEO strategy (more on this below), so you must verify and optimize your GBP listing. This 100% free tool allows you to appear above the organic search results, helping you stand out from the crowd.
Optimizing your GBP will give your users straightforward and invaluable information, including:
Location and directions on Google Maps
Contact details
Hours
Services and products
Reviews
Images
Links to your website and booking system
Google Posts
Your GBP listing makes your information easily findable and readable without necessitating access to your website, which many users find easier, faster, and more helpful for their needs.
Want to make your GBP listing even better? Learn how to give it a boost.
Create a User-Friendly Website
Google prioritizes the user experience (UX)); in fact, it’s even utilizing UX algorithms to support user needs, making your website’s navigation, readability, look, feel, and tone super important.
Creating a responsive, fast-loading website for both desktop and mobile users is essential to your business.
The critical elements to consider include:
Quick loading pages
Visitors have short attention spans; you know this; you’re also occasionally a visitor. Most won’t spend valuable time waiting for that picture to load, no matter how great it is, and they’ll head to your competitor’s fast-loading pages.
Optimize for mobile
Over 50% of searches are done on a mobile device, so ensure your pages load quickly and look nice on all technologies.
Clear navigation
Getting around your site should be streamlined, sensible, effortless, and intuitive. Put the navigation bar in the right spot, avoid getting overly crafty with your words, and use links that take users where they say they will.
Clear calls-to-action (CTAs)
You’ve obtained your users' undivided trust, and they want to work with you. Make it easy for them to take the actions you want them to by ensuring your CTAs are visible, attractive, well-placed, and bring them to the right spot.
White space, headers, & bullet points
Too much content can be overwhelming and off-putting. Properly utilizing white space, headers, and bullet points will make your pages easier on the eye, enhance the UX, and help visitors read, understand, and find relevant content better.
Quality content
Good content is instrumental to your success, meaning poor content can be the key to unraveling.
Create high-quality, keyword-rich content that is:
Trustworthy
Unique
Educational and informative
Inspiring
Engaging and interesting
Entertaining
Relevant
Implement a Local SEO Plan
Focus on local SEO to attract nearby patients and users who often end their query with “near me.” Optimizing for local searches puts you on the Map, literally.
A solid local SEO strategy consists of many factors, some include:
Creating location-specific pages if you have multiple clinics
Using local keywords in your content
Optimizing images with local relevance
Ensuring you have consistent NAP (name, address, phone) information across all platforms
Do Your Keyword Research
Your keywords are your content’s bread and butter. It’s vital you know what your target audience is searching for, and you use those words throughout your content in a responsible, honest way.
Keyword research may sound intimidating, but it’s actually quite simple. Just by heading to your own Google search bar and typing in queries related to your services, you can review the auto-populated phrases to get help with ideas.
For even more guidance, there are several pretty great keyword tools; some are even freemium (free with an option to buy for better results).
Check out these tools for relevant keywords:
Google Keyword Planner
Keyword Generator
AnswerThePublic
Ahrefs
Ubersuggest
Including your keywords within all pages of your website copy, blog posts, headers, image alt text, and meta descriptions will signal to Google that you’re an authority on a subject and that it should provide your pages as a result.
Create Unique, High-Quality Content
We touched on this above, but let’s go a bit deeper. The importance of developing unique, valuable content in various formats (using your keywords, obviously) cannot be understated. It’s important to understand that content is not just copy. Content is everything that’s on your webpages.
Content consists of:
Website copy
Blog posts
Videos and images
Infographics
Social media posts
Newsletters
Emails
Podcasts
Webinars
Focus on educating your audience and establishing your expertise. Start with one content type and expand gradually. And never underestimate the process of repurposing content.
Remember to use your keywords in alt-text for images, headers, and within your social posts for even more visibility.
Start & Maintain a Blog
Maintain a regular blog with posts between 700 and 1500+ words. If shorter posts suit your style, ensure they're keyword-rich and engaging and include multimedia elements, such as how-to videos demonstrating stretches or posture, etc.
Aim to build a loyal following and encourage sharing with your blog posts. This will help establish you as a significant player in your industry and get you in front of more faces.
Here are some excellent blogging resources:
ChatGPT Hacks for Clinic Blogs: Boost SEO Traffic & Engagement
Creating Quick & Effective Blog Posts: The Template Approach
Get & Respond to Reviews or Testimonials
Encourage patients to leave reviews on Google, Facebook, and Yelp. Respond promptly to all reviews, especially negative ones.
We hear the collective groan about Yelp.
Many don’t appreciate that search engine; however, Yelp reviews are shown on your Apple Maps listing and your Bing Places for Business listing, making them essential to your business (and your users). So encourage those Yelp reviews!
You should also always include relevant testimonials on your website pages. For instance, on a page about sciatica, use a review from a patient who suffered from the condition.
Pro tip: Consider creating video testimonials for added authenticity.
Check out this post about How to Repurpose Your Google Reviews and this one about How to Delete a Google Review.
Implement a Social Media Strategy
Identify the social platforms your audience is most active on (Facebook, Instagram, LinkedIn, etc.) and create a consistent presence there. This is a great way to expand your reach. While it does not directly affect your SEO, it can create heightened interaction and attract new potential patients to your website.
Tips for a valuable social media campaign:
Share new and evergreen content with links to your webpages or blog posts
Promote events and updates
Offer health tips and exercise videos
Share personal stories and behind-the-scenes content
Engage with followers through polls, challenges, or Q&A sessions
Read Your Analytics
Last but not least, use your data to tell you about your website’s performance. This probably sounds challenging, and there are elements to it that can be. But for your purposes, the most basic analytics can provide invaluable insight.
Install and review Google Analytics (it’s free).
This asset will track your website's performance, detailing:
Visitor demographics and behavior
Page performance
Conversion rates
And more
All of these can advise you on improving your website for your users, Google, and your clinic.
How Working with a Professional SEO Team Will Help
We hope this SEO guide will significantly benefit your clinic’s website, traffic, and patient base.
Implementing these SEO tactics will help your chiropractic clinic attract new patients, retain current patients, and re-engage with past patients. Remember that SEO is an ongoing process, so continually monitor and adjust your strategy for optimal results.
If you need assistance with your SEO efforts, consider partnering with our digital marketing agency specializing in chiropractic SEO. We provide tailored guidance and support to help your clinic achieve its online marketing goals and impactful ROI.
Book your free discovery call with Propel Marketing & Design, and let’s get started.
-This blog post was written by Propel Marketing & Design.