TikTok Marketing for Your Practice

Social media is a great way to showcase what we as a chiropractor can do for our community. The thing with different social media platforms is the learning curve can be a bit overwhelming but ultimately can pay dividends if you utilize it effectively. This week's interview is with Dr. Brian Meenan. He sits with us and tells us how he uses TikTok. This platform has been making waves and has been shown to build traction, a following, and ultimately educating more people. We chat about all things process, mindset, and resources. As chiropractors that are ultimately small business owners we consistently wear many different hats and this episode will be sure to inspire and show that we have a lot to offer. We just need to get out of our own way to educate, empower, and entertain in a fun way.

Listen now!!

Show highlights include:

Introduction to Dr. Brian Meenan. (0:30)
Besides social media, what else has been done to grow his practice (1:20)
How he was introduced to TikTok(4:18)
Viral video (8:40)
All things “ How TikTok Platform works” (9:22)
How to capture the audience's attention (10:50)
Patient care videos (13:40)
Filming and Editing time frame (16:46)
How often is Dr. Brain Meenan uploading (18:07)
What kind of results is the office gaining (19:05)
Repurposing tactics (20:44)
How to organically grow social media following (21:18)

Power Quotes:

“ Stop caring what other people think, post something.”
“The past three months we're averaging about two patients a week from it (TikTok), which is crazy.”
“You just got to get the content/education out there, so that they can start following.”

Book Mentions:

“Blue Ocean Strategy” by Renée Mauborgne and W. Chan Kim

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or contact at kevin@moderndeskjockey.com

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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