How Reviews Can Grow Your Practice and How To Get Them

Building a business that has all the systems in place with efficiency at the forefront is great but how can people know if you are actually good at what you do? Enter Reviews, which can be the best addition to any chiropractic office. If there is a good understanding of how to utilize such information we can refine, reach more, and ultimately help more people. Reviews are an exceptionally large part of how people make purchases and it would only make sense to incorporate such a powerful tool into our practice. Today we’re going to dive into a lot of fun stuff around reviews, not just Google, but the other ones, and some other marketing, business, patient experience, all the stuff that we know can help our practice grow.

Listen now!!

Show highlights include:

Matt Prados Introduction (0:21)
Diving into all things automation (2:03)
One of the biggest mistakes made in practice (6:14)
How the smallest things make the biggest difference (8:07)
Order of importance with different review platforms (11:45)
Different ways to utilize reviews (13:20)
Bad reviews strategy and team meetings (14:21)
Chiropractor response recommendations (16:07)
The “sweet” spot for number of reviews (20:43)
Benefits of using review wave (28:02)

Power Quotes:

“ It could be an opportunity to rectify that situation and use above and beyond customer service to not only rectify that situation, but to improve your practice so you don't have that going on anymore.” -speaking on the importance of reviews
“Every chiropractor is always asking, how do I get more new patients and almost never asking how do I keep my patients longer?”
“You should reply. However, you're not really replying to the person that left the review. You're replying to the people that are going to read that review and then gauge your response to a not so good review.”
“When you go to sell the practice, anybody buying a practice today should look at, does this office have reviews? That's an asset.”
“If you can automate as many things as possible in your practice, it's just amazing what it's going to do for you.”

Book Mentioned:

“Hug Your Haters: How to Embrace Complaints and Keep Your Customers” By Jay Baer

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or contact at kevin@moderndeskjockey.com

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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