2021 Google Updates Are Coming

In this week's podcast we talk with Darcy Sullivan regarding the Google updates coming over the next few months. We also discuss with her the importance of the user web page experience. The new changes prioritize how users perceive interacting with the webpage. Darcy talks with us about what we can do to increase your SEO on Google. It’s important that the webpage is not only mobile friendly, but that the layout looks appropriate.

Google is one of the best ways of getting new patients online, so you must be doing the things that Darcy suggests. It sounds like Google is going to be making it even more of a point of emphasis for that end user experience. You could have a beautiful website along with good content, but if you're not doing some of these things and a lot of the other items that we have discussed on previous podcasts, then you're just not going to get enough traffic to the site.

Listen now!!!

Show highlights include:

● Website page user experience (02:27)

● Plugins slowing down your WordPress site (04:39)

● Mobile friendly website (05:43)

● Website user’s interpretation and interaction (11:08)

● Website bounce rate (14:49)

● Google My Business (19:49)

● Keywords to use for rankings (21:53)

● Changes coming from Google (29:45)

Power Quotes:

· Look at what your competitors are doing and try to set that as the bar to reach (13:50) [KEVIN]

· Having a good website with good messaging, that's congruent with your audience, making sure that you really have a compelling case when that person does find you. (19:10) [KEVIN]

· If you don't have a Google My Business set-up, like, stop everything and do it right now. (19:49) [DARCY]

· The person that's searching, they only know their problem. They don't necessarily usually know their solution yet. (33:59) [DARCY]

Check out how user signals impact your rankings: https://propelyourcompany.com/seo-ux-user-signals/

Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register

Claim your free SEO website review here: https://propelyourcompany.com/chiropractor/

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or contact at kevin@moderndeskjockey.com

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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