From Clinic Marketing to Online Course Marketing

Dr Andy Cook joins the show for his third time this week, to talk about how he has decided to adapt and evolve his business during these tough times for practices during the COVID-19 related shutdowns. In the past, we spoke about him opening his practice and his effective marketing plans. Now he talks about the decision to close his practice and move on to another dream he had, offering an online course teaching people how to move well and eat well and sustain a happy, healthy life.

These challenging times do not mean you cannot have a successful business, but it may require a shift in the approach you choose to help your community. Dr Cook’s online course, Never Too Late, is a comprehensive step-by-step approach using modern educational techniques and habit building methods to encourage adults to get stronger, and healthier and take control of their lives.

Listen Now!!

Show highlights include:

● Introduction to Dr Andy Cook and how his practice has pivoted from opening to closing (00:28)

● It’s never too late, Dr Cook explains what his online business will offer patients (04:56)

● Patient education through online courses (06:23)

● Using affiliate relationships to get in front of an audience (11:40)

● Plan of action for this new business idea (19:42)

● Utilizing the concept of skill stacking (25:32)

Power Quotes:

· You know what I think we sometimes forget how much knowledge we do have and that if you convey it well and package it up good, it doesn't necessarily have to be within the four walls of your practice. (06:55) [ANDY COOK]

· The chiropractors out there listening, you really want to start skill stacking (25:32) [KEVIN]

· I think creating raving fans is going to be one of the biggest things that people can do (30:24) [ANDY COOK]

Check out Dr. Andy Cook's Online Course here: http://www.besurefooted.com/nevertoolate/

Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register

Need a new site? Want your website to become a game-changer for you? Go to https://getclearsites.com

Claim your free SEO website review here: https://propelyourcompany.com/chiropractor/

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Chiropractic Success Academy
bit.ly/yourcsacircle

Join us for the CSA Retreat!
bit.ly/csaretreat

MCM Mastery
bit.ly/MCMCoach

or contact at kevin@moderndeskjockey.com

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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