Your Marketing Budget

As chiropractors that own their own business there can be times that life can get a bit overwhelming. I have been coaching many chiropractors and it's surprising how many don't really have an established budget. Today’s episode is meant to educate you on the importance of establishing a marketing budget, doing so will set the stage as to what you can spend and on what (Facebook, Google ad, print ads, etc.). I will shine some light on some of the common mistakes that practice owners run into and also some of my personal experiences as to how and where I choose to invest my funds in regard to marketing. This episode is meant to introduce to you the value of what it means to plan, execute, and conduct a well systematized budgeting plan. I believe that getting your budget under control will allow you to handle not just the day to day but month to month and eventually the year.

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Show highlights include:

● Introduction and what is in store for the upcoming chiropractic success academy virtual summit (1:51)

● Starting guideline point for market budgeting (3:31)

● The “4” Walls of budgeting (6:16)

● All about one-off expenses (8:48)

● Tips on how to handle too many sponsor endeavors (9:37)

● How I budget for big ticket expenses (11:17)

● A breakdown on how I split the Market expenses (13:48)

Power Quotes:

● “When a cool idea comes up that you want to implement for your practice, that's related to marketing, you can actually make an accurate business decision without just winging it when you plan accordingly.”

● “It's just amazing when you have all of the facts, how much easier it is to make decisions.”

Books Mentioned :

“Rockin’ Your Business Finances: A Step-by-Step Workbook to Making More by Making Less” by Christine Odle

Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register

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or contact at kevin@moderndeskjockey.com

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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