Starting Your Practice With Creative Videos with Jake Croft DC

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Are you graduating Chiropractic college soon and wondering what your next steps are going to be? Are you thinking about starting into practice for yourself right away? Does this leave you wondering where to start and how to make a name for yourself?

In this week’s episode I talk with newly graduated DC Jake Croft about his decision to go out on his own into practice after graduating and how he has positioned himself as an expert in his community.

Jake talks about how he used opening a practice in his home town to his advantage when deciding where to open a practice. He used connections from playing sports his whole life and having friends and family in the area to support his business.

What really stands out about Jake’s approach is his use of social media and making videos to educate his community. Jake explains how the tremendous impact on his practice from the use of video content has kept him motivated to continue using social media and videos to bring valuable content to his audience. 60% of his new patients are people who have seen his videos on social media and are looking to him to be their expert in healthcare.

Tune in to hear the breakdown of how Jake has found success using video content and social media to establish himself and open his own practice right after graduating.

Listen now!!!

Show highlights:

● Deciding on opening a practice and using your community ties to launch (03:22)

● Using different sources of social media to cross post and expand your reach (06:45)

● Creating a parasocial relationship with your patients using video content (07:46) (25:40)

● Value of creating content for the average consumer, not your fellow cohort (10:19)

● Getting started and overcoming roadblocks (11:47)

● Choosing topics and finding your video personality (18:48)

● The basics of Jake’s system for getting the videos done (29:05)

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Power Quotes

· 60% of our new patients are people who just come from social media who saw us saw a video of this or that, or, or a post that someone shared on Facebook (05:12) [JAKE CROFT]

· We really have had several people come in and say, I feel like I know you already, I feel like I know you guys collectively, already (09:05) [JAKE CROFT]

· We've had honestly, 20 plus people have come in and have told us that the reason that they came in was because they saw the videos we were making and the content and the, and the information. (09:05) [JAKE CROFT]

· I'm literally taking small pieces of what I do every single day with patients and just making a very small piece of it into a video. (16:01) [JAKE CROFT]

· I would say that it above all it's that it goes back to that building the relationship with people before you meet them, it pudding, putting an image in people's heads of who you are, what you believe, the things that you teach, what you want them to know, what you do in your practice. (25:40) [JAKE CROFT]

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or contact at kevin@moderndeskjockey.com

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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