Video Stories of Transformation with Drew Cuiffo DC

Obstacles, struggles, and challenges are a continual part of life even more so today. As Viktor Frankl once said, “When we are no longer able to change a situation, we are challenged to change ourselves” is what comes to mind during today's episode. We had the great opportunity to sit with Dr. Drew Cuiffo. He is a chiropractic doctor that is apart of the Chiropractic Success Academy based out of Denver, Colorado that specializes to work with crossfitters and we talk about various “pivots” and adaptations that he is executing right now in light of the current COVID workforce environment. We shed some light on his strategy, community outreach and what are his future goals that can really help us reflect and refine our execution. I also talk shop in regards to what myself and my team in the Boca Raton, FL office have been doing to stay ahead of the curb. Ultimately, the big takeaway and “secret” is START so listen in and enjoy!

Show highlights include:

What is it that you attribute your growth during COVID workforce landscape (5:39)
When and why Dr. Cuffio decided to record videos to create content? (8:22)
What is Dr. Cuffio’s Strategy for his content? (9:10)
What is the guests’ unique selling proposition (13:40)
How long is our guest going to be making videos and why (14:16)
The guest opinions on if content marketing has been helping his practice (14:56)
Our guest dream practice and reasoning behind it (16:02)
What chiropractors have been doing with marketing with today's obstacles (17:05)
What has our guest gotten out of being part of the Chiropractic Success Academy (19:11)
What our guest is learning and recommending (25:37)

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Power Quotes

“ I just showed that I cared, I think that's really the magic ingredient.” (5:45) Dr. Drew Cuiffo
“We were able to really get our office visits back up even without as many new patients. And I attribute that to having a good strategy around reopening and marketing.” (7:18) Dr. Kevin Christie
“ They (patients) don't care about me, the doc. They care about if they have a similar issue going on, they care about getting themselves well, it's the whole process of - I'm not Luke Skywalker, I'm the Obi wan Kenobi in this story. I'm the guide and that's my role.” (10:43) Dr. Drew Cuiffo
“Keep that growth mindset and make sure you're creating content.” (23:55) Dr. Kevin Christie
“Just start like you don't have to get a big, expensive rig.” (26:14) Dr. Drew Cuiffo

Books Mentioned:

“Building a Storybrand” by Donald Miller
“Mindset” by Carol S. Dweck

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or contact at kevin@moderndeskjockey.com

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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