My FB Ad Workflow

Are you getting frustrated with your lack of ROI on your Facebook marketing approach? In this podcast on Facebook ad workflow, we talk about the phenomenon introduced by Sam Carlson of lift. Lift is the growth your clinic gets from consistent and effective marketing that you can't directly measure. It is time to change your viewpoint from ROI, to valuing the lift that your marketing campaign produces.

I talk about getting comfortable with a marketing budget that may not work right away. The idea is to create good content and audience development, and then put some money behind it to get it in front of people to compel them to choose your practice for their healthcare.

Once you have the content, you need to dive into the steps of the workflow for success of using this content for Facebook Ads. I give examples of how you can do this by picking the right audience, giving them the right content, and serving a valuable purpose of educating someone on a specific topic. This can be done to approach the audience in different phases of their patient life depending on if you are targeting new patients, patient experience, or inactive patients. Facebook is going to get your information in front of people that really look like your patient base, psychographically, demographically.

After months of blood, sweat, and tears, I am thrilled to announce that you can now preorder my book, Doing It Right: Modern Chiropractic Marketing, through Parker University's Online Store! With the help of Parker Publishing, we bring you this book and associated workbook to help give you applicable marketing strategy for your practice, not marketing theory.

Show highlights:

● Introduction to some great resources on the Chiropractic Success Academy for audience development (00:00)

● The breakdown of my new book, Doing It Right: Modern Chiropractic Marketing (available for pre-order through Parker University's Online Store) (00:55)

● Understanding lift and what it means for your practice(08:33)

● Value of creating a marketing budget you feel comfortable spending (12:06)

● The Workflow for creating ads on Facebook (12:55)

Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register

Claim your free SEO website review here: https://propelyourcompany.com/chiropractor/

Need a new site? Want your website to become a game-changer for you? Go to https://getclearsites.com/

Power Quotes

· So the goal is that this is not just marketing theory, but it's actionable and you can apply it to your practice and that workbook will help you do that and really make sure that you're ultimately getting a lot out of this. (00:45)

· Sam calculates lift by taking the growth of your clinic over the last three years, then what it looks like after six months of consistent and effective marketing (09:38)

· Come up with a number you feel comfortable spending on say, Facebook ads or Google ads where it's not gonna hurt your cash flow. (11:12)

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or contact at kevin@moderndeskjockey.com

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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