Modern Technology and Chiropractic with Jay Greenstein

A big fear as a clinic owner is to have a patient who self discharges because they feel better. This in turn can cause a negative cascade that in the near future would have their original symptoms come back and then they turn around to their friends or family and say, “Dr. So and So did not help me at all... it felt better for a while, but you know, it didn't really work.” As chiropractors, how can we reduce the likelihood of such an event? Dr. Jay Greenstein sits with us and gives some great insight on how we can do just that! This episode is all about protecting your own personal brand/practice by utilizing technology in a strategic way. We talk about how to get better long term outcomes, increase adherence and make sure that our patients are fulfilled with their treatment plans.

Listen now!

Show highlights include:

What is it that can help you practice grow exponentially (4:28)
Metrics that we need to be collecting (7:30)
What is net promoter score (8:32)
What should be measured for the success of your practice (8:32)
The importance of adherence (10:15)
Three phases of marketing (13:24)
Patient adherence and how you do it in your practice (15:13)
Patient adherence and Mobile Apps (16:25)
Biggest complaints that clinic owners have during COVID (20:05)
What is a human centered design (26:07)
About health tech tribe (27:19)
The myth: you can't be a good doctor or have a high clinical expectation for your practice and be good at business being debunked. (28:20)

PQs

“One thing that we know about organizations or even professions that grow exponentially is that they're information enabled.” (4:28)
“Good solid data is like the best marketing that you can have.” (7:45)
“I think one of the most important measures of success in a practice is actually patient adherence.” (8:32)
“It costs six times more money to bring in a new customer than it is to keep an existing customer.” (10:15)

Books Mentioned:

“Exponential Organizations” by Salim Ismail
“Traction” by Gino Wickman

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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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