Doing it Right: YouTube for Chiropractors

This episode is all about becoming confident in using the second largest search engine, YouTube. YouTube tends to frustrate chiropractors because they struggle to get new patients directly from YouTube. Some have dominated the platform, but the vast majority consider it a frustration. This episode aims to reduce that frustration with the steps, tricks, and tips on how to use this site for marketing success and better patient interactions. This topic is highlighted in my book that’s being released by Parker University publishing called, Doing it Right, Modern Chiropractic Marketing. There’s eight different exercises on everything from marketing calendars, to budgets, to getting super clear on your audience and really applying this to your practice. It’s laid out with the road map, which is the destination, the GPS, the vehicle, and the fuel, and the destination is like you’re planning and having your, your positioning and really having where you want to get to with this, right? And in your practice and how marketing can help you do that.

Listen now!

Show highlights include:

Introduction to some great features from my new book (00:30)
Explanation of the modern chiropractic marketing roadmap (00:55)
Virtual MPI Seminar highlight July 10-11 (02:30)
Value of creating content with YouTube (04:13)
Tips and tricks for getting the most out of YouTube videos (06:13)
Using the YouTube videos for patient interaction (10:12)

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or contact at kevin@moderndeskjockey.com

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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