5 Weekly Touch Points with Ashley Jordan, DC

In this episode of Modern Chiropractic Mastery, Dr. Kevin Christie is joined by Dr. Ashley Jordan, an associate coach at MCM, to discuss the essential topic of community outreach for chiropractic practices.

Dr. Jordan shares her journey from being a coaching client for five years to becoming a coach herself, and discusses the significant growth her practice has experienced through effective community outreach strategies. They explore the importance of integrating creative community engagement with digital marketing efforts to build a thriving practice.

Key topics covered include:

  • The concept of five weekly community touches and how to implement it effectively.

  • The role of monthly creative calls in generating innovative outreach ideas.

  • Strategies for building a robust referral network with local professionals and organizations.

  • Tips on organizing and structuring community outreach campaigns for maximum benefit.

  • Insights on balancing work and preventing burnout while maintaining a high level of community engagement.

Whether you're a seasoned chiropractor or just starting out, this episode offers practical advice and actionable steps to enhance your community presence and grow your patient base.

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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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