Demographics and Psychographics of your office location with Crystal Misenheimer

Choosing a location to build or buy your practice often isn’t well thought out by most chiropractors, but it is not surprising, there is a lot that goes into the process. Companies like The Joint and Trader Joe's spend millions to get it absolutely right. 


I often joke that if I was opening a new practice I would just open next to a Trader Joes, because they have nailed it consistently. 


In this episode, I interview Crystal Misenheimer of Progressive Practice Sales on the topic of choosing your practice location that optimizes for such things as psychographics, demographics, success, and your personal satisfaction. 


Since Covid, Crystal shares with us the increased movement of chiropractors and the increase of practice sales and purchases, as well as building from scratch that has occurred. 


In this episode I attempt to pin down some of the best practices when choosing your location and some of the topics we discuss are: 


  • Psychographics of your ideal patients and where they live and work 

  • Demographics of the area you choose 

  • What State do you want to live in? 

  • Types of offices (Retail, Medical Buildings, Stand Alone, Gyms, etc) 

  • Pitfalls to avoid 

  • What happens if you own a practice and want to move away from the area 

  • Current trends in investors purchasing chiropractic offices 

  • Much more! 


For more information on Progressive Practice Sales you can find more at https://www.progressivepracticesales.com/ 


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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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