Becoming a Media Company-An excerpt from “Doing it Right: Modern Chiropractic Marketing

The capabilities a small business or practice now has to exponentially grow are part of what makes it such an exciting time to be a chiropractor. Your practice can now grow in a way that was reserved for only big businesses just 15-20 years ago.

You can turn your chiropractic practice into a marketing and media powerhouse, with only a tiny budget. This is not in the sense that you will be an ad agency but, in the concept, of creating and distributing content like a media company. This will build your audience and grow your practice without having to spend thousands of dollars. The aim is to educate your audience and be a value-add; in return, they will patronize and recommend your practice.

The book Bold by Peter Diamandis details disruptive technologies and the 6 Ds of exponential organizations. When I first grasped the concept in its entirety, I didn’t find it applicable to chiropractic. Then it hit me. This is how a small chiropractic practice becomes a media company.

There were a few marketers at the time discussing this concept of turning your business into a media company, but I didn’t find it applicable to small chiropractic practice until I understood the concept of the 6 Ds and how it would keep getting easier, better, and cheaper.

But how can you, as a chiropractor on a limited marketing budget, pull this off? That’s where modern technology is converging with marketing principles to allow the chiropractor to accomplish this on a limited budget

In this episode, I narrate the rest of this chapter from my book Doing It Right: Modern Chiropractic Marketing. 


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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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PodcastKevin Christiebusiness development, Chiropractic business, Chiropractic content marketing, chiropractic marketing, content marketing, Marketing Strategy, modern content marketing, Modern Marketing, modern chiropractic marketingComment