6 Benefits of Online Courses on Your Website

I am always looking for strategies to get our education-based content out to our community that will cut through the clutter of mediocrity that is out there. 

A concern I had was that our website had such a poor lead magnet strategy and I realized that e-books, opt-in pop-ups, and other downloads weren’t working like they once did. 

A few years ago, we decided to develop an online course for the desk jockey. We wanted our community and patients to be able to take a simple online course to help them solve their issues of working at a desk, and we wanted a way to generate emails from interested people. 

The technology to make the online course look like our course and on our website was daunting at the time, but we made it happen. We subsequently developed an online course for triathletes, then low back pain, and finally neck pain. 

Then at the end of 2019, Jon Morrison and I were discussing updating my clinic website on his platform and I told him I wanted to maintain my online courses and could his platform handle that? 

He accepted the challenge and not only was his team able to do it, but they were also able to take it many steps further and make it scalable for all chiropractors. With the help of ChiroUp and myself for content, his team has put together 3 online courses: 

  1. Low Back Pain

  2. Neck Pain

  3. Desk Jockey Pain Prevention

In this episode I interview Jon and he provides us with the 6 benefits of having online courses on your website to help you educate your community and develop an audience.


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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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