Compel and Repel

There is nothing worse than showing up to your office each day and disliking the patient base you have created. This reality happens more than we realize, and it chips away at the purpose and passion of what we do as chiropractors.

The relationships we have with our patients, insurance companies, team members, referral sources and our colleagues can dictate your professional satisfaction and avoidance of the dreaded burnout.

In today’s podcast episode I discuss the idea of how your marketing and operations can compel and repel people to be part of your practice.

The decisions you make from an operations standpoint and the messaging you are consistent with in your marketing can compel the right-fit patients to seek you out and repel those who are not your ideal patient.

You will never have 100% of right-fit patients and relationships but if we can achieve a vast majority, you will stay fascinated and motivated in your career and be able to have the stamina to do this for decades.

LISTEN NOW!!

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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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