Launching Your Content Marketing Strategy

Whether you are in school, just starting practice, or a seasoned veteran, it is never too late to implement a content marketing strategy to grow your expertise in the community and profession. 


In this episode I discuss with Dr. Kurtis Gryba how he has grown his practice quickly right out of school with consistent, creative and educational content marketing. 


We discuss the following topics: 

  • Content Marketing Strategy

  • Clearly Defined Audience

  • Clearly Defined Message

  • The MCM Roadmap 

  • Leveraging Instagram as a distribution channel 

  • Video marketing for your chiropractic practice 

  • How to position yourself in the community, or even the chiropractic profession. 


If you are a student, you will want to hear how Dr. Gryba had cataloged a good amount of content even before he graduated. 


If you are a new graduate, Dr. Gryba discusses how he went into his town and gained over 20 new patients from Instagram in a few months. 


If you are a seasoned veteran and are seeing docs taking your town by storm with their marketing efforts, it is never too late to start implementing a detailed content marketing strategy. The good news for you is that you can probably outsource a lot of this work! 


LISTEN NOW!!

Chiropractic Success Academy 
bit.ly/yourcsacircle

MCM Mastery
bit.ly/MCMCoach

or contact at kevin@moderndeskjockey.com

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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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