StoryBranding Your Report of Findings

Communication is the imparting or exchanging of information or news and the skill of delivering the message clearly. This skill is probably one of the most crucial as a health care practitioner besides listening. A more apparent time is when it comes to the conversations of diagnosis, buy in, and treatment. In today’s episode, I dive into a more applicable approach to the “StoryBrand” process. In this episode, I will try to show you how I like to incorporate the principles that were taught to me in my time with the Strategic Coach and also from the pages of the StoryBrand book. We will break down my approach to report on findings and how this can be a great opportunity to build rapport while selling your services in an ethical way that benefits both the doctor and patient. Please enjoy and just a reminder that these same principles can be found in my book “Doing It Right: Modern Chiropractic Marketing “ which is still available.

Listen now!!

Show highlights include:

Why to StoryBrand your report of findings (0:48)
R factor questions (2:29)
The Internal Conflict (3:20)
Report of Findings (5:43)
Breaking down my report of findings (8:56)
Common mistakes (9:54)

Power Quote:

“ When we reach the end of our treatment plan, looking back over that period of care, what has to have happened for you to feel happy with your health progress?”

Book Mentions:

“Doing It Right: Modern Chiropractic Marketing - by Dr. Kevin Christie”
“Building a StoryBrand: Clarify Your Message So Customers Will Listen – by Donald Miller ”

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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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