Clinical, Business Systems, and Marketing for Success

In this episode, we chatted with Dr. Tim Bertelsman of ChiroUp and a private practice owner for many years. We dive into all things for the profession but also questions about his practice. This episode has many great takeaways for all practitioners and new veteran. This episode touches on the dichotomy between being a business owner while keeping the clinical hat always on. This can be quite challenging at times. Dr. Tim has a wealth of actionable knowledge and how to conduct this balancing act more effectively.

Listen Now!

Show highlights include:

● Talking about Dr. Tim Bertelsman practice. (1:44)

● MD Referrals and creating a network (3:24)

● What has Dr. Bertelsman done to pivot with his MD marketing?(6:04)

● Business vs clinical hat balance (12:36)

● How ChiroUp began (18:33)

● Patient explanations (24:23)

● How ChiroUp helps chiropractors on the clinical side (30:10)

● All things marketing (35:15)

● How to come up with content (39:19)

Power Quotes

● “I always think of the MD relationships that what would you do if this was your first girlfriend, your first boyfriend…..you would find a way to continue to communicate regardless of the situation.”

● “I heard an MD speak and he said, buds refer to buds.”

● “Make sure the clinical hand stays slightly above the business hand.”

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or contact at kevin@moderndeskjockey.com

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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