What Does Great Marketing Do?

If you’re like most chiropractors, you started your practice not knowing much about marketing, but quickly realized: If you want a thriving practice, you need to get good at marketing.

But there’s a lot of confusion about marketing. The truth is: Marketing is more than blog articles, videos, flyers or Facebook Ads.

And unless you know what marketing really is, you can’t make the impact you want to make on your patients. Because marketing is about impact, not just about attracting more and more patients.

If you want to learn how to make a big impact and become the chiropractor you know you can be, listen to this episode.

Show highlights include:

How to market by providing better care—and this is not a certification thing… (5:21)
A marketing legend’s definition of marketing and how adopting his attitude can make marketing easy for you. (6:07)
What marketing will do for you that has nothing to do with getting new patients. (7:17)
The “hidden” effective marketing channel you’re probably not even thinking about. (10:48)

Find out more about the CSA retreat at: https://www.csacircle.com/csa-retreat

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or contact at kevin@moderndeskjockey.com

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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