Patient Retention Utilizing Direct Mail Newsletters

Email marketing, social media, paid advertising, content marketing and other methods are great ways to reach past, current and potential patients. Those methods would be close to perfect if it wasn’t for one big problem:

Noise. Wherever you’re marketing online, you’re competing with a mountain of posts, emails, blog articles, webinars and more.

There’s one century-old marketing channel that solves this for you: Direct mail newsletters. In this episode, Shaun Buck shows you how to use print newsletters to stand out and get your patients to come back again and again.

Ready to stop being ignored in a sea of competitors? Listen now!

Show highlights include:

How sharing your private life with patients gets them to come back and never choose another chiropractor. (7:27)
The worst assumption chiropractors make that kills practices every single year. (12:04)
The only frequency that works for print newsletters–you’ll repel patients by sending them at any other frequency. (20:24)
How to measure your print newsletter’s success without expecting a direct ROI. (31:38)

Find out more about the CSA retreat at: https://www.csacircle.com/csa-retreat

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or contact at kevin@moderndeskjockey.com

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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