Modernizing Your Chiropractic Practice

Is your chiropractic practice fully modernized?

When modernizing your practice, yes, you can renovate the office, get new equipment, and go from paper to electronic health records, but you also need to modernize your marketing, communication, and business technologies.

Prospective and current patients expect a modern experience when engaging with your practice in your community. You may be falling behind your competition because they are implementing strategies to take a big slice of the market share.

Let MCM audit, build, and implement a tailored modernization plan for your practice to help you compete in your competitive community.

We focus on 3 fundamental aspects of the modern healthcare practice.

Communicating with your Community
Communicating with your Patients
Communicating with your Team

Modernizing your Community, Patient, and Team Communication takes a complete approach that focuses on the Front Stage and Back Stage of your practice.

Front Stage/Back Stage ModelⓇ (Developed by Strategic Coach)

“You can gain enormous clarity about your business by looking at it from the perspective of The Front Stage/Back Stage Model®. This draws a parallel between the theater and the experience you create for your clients in your business. As we watch a live performance, we are captivated by the performances, the lighting, the sound, and the atmosphere. You want your business, like the theater, to create a positive, memorable, and unique experience in which your customers and prospects see the “magic” of the Front Stage without seeing the Back Stage logistics.

Everything you do on your Front Stage creates value for your clients, and everything Back Stage has a direct link to your Front Stage. The Back Stage is about creating better and better support systems, based on Unique Ability®, that expand the impact of the Front Stage. Everything that occurs Back Stage is determined, measured, and judged by how well it contributes to the results achieved on the Front Stage.”

The MCM Modernization Process

Step 1: Comprehensive Practice Audit

Step 2: Detailed Modernization Strategy

Step 3: Modernization Onboarding

Step 4: Strategic Implementation

Take Your Self Modernization Audit Here: https://bit.ly/48h1Cfw

To reach out to us for help with modernizing your practice, visit our website at www.modernchiropracticmarketing.com

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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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