Updated Strategic Facebook Ads for Chiropractors with Nicholas Kusmich

Many of you remember the Wild West days of $27 all-you-can-eat chiropractic Facebook Ads where these ads tried to entice people to come in for a very cheap visit, get 100 people in the funnel and hope 5 bought big care packages. 

This worked for many, but it frustrated even more. If you didn’t get turned off from Facebook Ads, then you may have when Facebook made it more expensive and challenging to get results from Facebook Ads. 

I am here to tell you that Facebook Ads still work; it’s just different now. 

In this episode, I interview one of the original experts in the Facebook Ads space for companies of all sizes, Nicholas Kusmich. He is not only an expert in Facebook Ads but in marketing strategy as well. 

In this episode, we discuss: 

  • Marketing Strategy and Principles 

  • Facebook Ads Updates 

  • What has changed with Facebook Ads over the years 

  • Facebook Ads vs Google Ads 

  • My Facebook Ads Strategy for the next six months. 

  • What Nicholas would do if he were starting a Chiropractic practice 

  • Much more! 

Ultimately, you should have a marketing plan, and a marketing budget and you should consider what an appropriate Ad spend is for your practice, be it Google or Facebook Ads. 

To find out more about Nicholas Kusmich check out nknewsletter.com or workwithnic.com

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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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PodcastKevin Christiebusiness development, Chiropractic business, Chiropractic content marketing, chiropractic marketing, content marketing, Marketing Strategy, modern content marketing, Modern Marketing, modern chiropractic marketingComment