The Chiropractic Vicious Cycle

In this episode of Modern Chiropractic Marketing, we address a widespread problem in the chiropractic industry known as the "Chiropractic Vicious Cycle".

Listeners will learn about the challenges that chiropractors face in the current job market and how the lack of well-paying associateships for young DCs perpetuates this cycle.

I explore how to finally break the cycle and dive into essential business skills that chiropractors need to learn, including marketing, hiring, and leadership, to achieve this goal.

I discuss the following but not limited to:

  • The challenges faced by chiropractors in the current job market.

  • The "chiropractic vicious cycle" and how it perpetuates the lack of well-paying associateships for young DCs.

  • The importance of aiming for a revenue of $30,000 per month to achieve financial stability.

  • Essential business skills that chiropractors need to learn, including marketing, hiring, and leadership.

  • Strategies to break the vicious cycle and build a thriving chiropractic practice.

The episode emphasizes the need for young DCs to learn and mentor under experienced chiropractors who can guide them on how to grow their practice efficiently and compensate associates fairly. The cycle can be broken by taking time to learn and master these essential business skills.


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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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