10 Guerrilla Marketing Strategies with Todd Sullivan, DC

Many chiropractors want to graduate, hang a shingle, and show up and just treat many patients and have a thriving practice. They didn’t get into healthcare to have to promote themselves. 

 

However, most soon realize that people aren’t knocking down their doors when opening, and their practice doesn’t exponentially grow without effort. 

 

In this episode, I interview Dr. Todd Sullivan, who is in private practice and has consistently put in the effort to grow and sustain his thriving practice. Dr. Sullivan has built his practice through ethical and elegant marketing and community outreach, and he will share his insights. 

 

We break down Dr. Sullivan’s Top 10 Guerilla Marketing Strategies that you can do to grow exponentially. 

 

Years ago, Jay Conrad Levinson wrote the book Guerrilla Marketing which has been instrumental for many small business owners. Our goal in this episode is to apply those concepts to evidence-informed chiropractic practice. 

 

Most of you know there is more you need to do to grow your practice, but for some reason, there are hurdles. We hope this episode will give you some ideas to implement in 2023. 


If you have questions for Dr. Sullivan, you can find him here: toddpsullivan@gmail.com


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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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