The Tech Back Stage Issues

 A few months ago, we realized a handful of our technologies weren’t working properly. We decided to do an audit of our entire back stage technology systems to see if they were working properly and what the experience was like from the patient’s perspective. 

 

Strategic Coach talks about having a great back stage (systems, people, processes) to support your Front Stage (the customer experience). We often have good intentions in making the patient experience great but fail to realize the back stage support structure needed to assure that. 

 

In this episode I breakdown all of the issues we had in our companies as it pertains to technology. Technology is not the only aspect of the back stage, but this was a particular issue we were having and now that many practices are deploying technologies, it is important to perform periodic audits. 

 

Some of the technologies we audited were: 

  • Mailchimp

  • Zapier

  • Our Podcast feed

  • Our lead magnets

  • Website integrations

  • EHR System

 

I hope this episode provides you with some ideas on how to audit your practice and make sure you are firing on all cylinders.


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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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