Strategic Branding Concepts --Rick Mayo

We often forget the importance of branding for our practices. There is a reason why large companies pay millions for optimal branding because it matters. 

 

I am not saying you need to spend haphazardly on your branding, but I would recommend more than just a basic Fiverr design. 

 

In this episode, I interview Rick Mayo of Alloy Personal Training Center on strategic branding and what his process has been to brand and grow his business. 

 

Since 1992, Rick has been operating a personal training business, Alloy Personal Training Center. In the past decade, he and his team began helping major brands and independent gyms, health clubs, and fitness businesses around the world deploy personal training systems through a licensing model under the Alloy brand, since then the Alloy personal training solutions, systems, platforms, and know-how have been used to serve millions of members in thousands of fitness facilities.

 

We recently rebranded MCM with a new logo, color scheme, naming system and soon to launch website. 

 

I have also helped a few of my coaching clients do a complete rebrand, and it isn’t as hard as you think it may be. If you are feeling like your brand could improve, I hope this episode acts as a starting point for you.


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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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