Personal Injury Made Easy--Michael Coates

Does Personal Injury Care and the legal aspects scare you away from adding this to your practice? Do you think most Personal Injury is a racket? Are you concerned that too many PI Chiropractors are crossing the ethical line? 

In this episode, I interview Attorney Michael Coates of PI Made Easy, and we discuss how to ethically and efficiently add personal injury to your practice. The reality is, in most States, PI is the only thing left that is paying you what you deserve. 

In 2018 we set our intention in my practice to get 3-5 new personal injury patients per month to improve our practices diversification and increase revenue and profit margins. Even though our practice is very sports-based, we have found having 10-15% of our practice in the personal injury arena has vastly improved our overall practice. Once we set our trailing indicator of 3-5 new PI patients, we then did the leading indicators to actually make that happen. 

In this episode, we discuss two main tracks: 

  • Operations and Management of PI Patients

  • Marketing and Attaining new PI Patients.

We also briefly discuss the No Surprise Act and Michael is a leading expert in that new legislation that you need to be following since January 1, 2022. 

You can register for the upcoming 3Day event at PIMadeEasy.com/3Day. By using the code DrChristie you will lock in a discount at half off the event.

You can register for the upcoming 3Day event at PIMadeEasy.com/3Day. By using the code DrChristie you will lock in a discount at half off the event.


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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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