The Modern Chiropractic Marketing Roadmap Revisited

So, what is the Modern Chiropractic Marketing Roadmap?

The Roadmap will help you develop a clear message congruent with your clearly defined audience. It will show you how to leverage modern distribution channels that will position you as the expert in your community. You will be able to implement and sustain this because you will have a strategic plan, and you will automate, delegate, and optimize all aspects of your practice’s marketing. 

The Destination: Positioning, Planning, and Producing

The Destination is having your marketing plan written out along with your goals, strategies, and campaigns for the month, quarter, and year. You need the ability to track your practice’s past and current data and be able to set realistic goals around new patients, office visits, revenue, and profits.

You also need to know how to position yourself in the community and within a particular niche or categories.

In the Destination, we discuss the following aspects:

• Positioning in Your Community

• Marketing Plan

° Monthly

° Quarterly

° Yearly

• Editorial Calendar

• The Indicator Scorecard

• Marketing Finances

• Automate, Delegate, and Optimize Your Marketing

 

The Fuel: Content Marketing Strategy 

Content with a clearly defined message that is consistent and creative is the fuel for your overall marketing efforts. Content marketing should be the foundation of your marketing, around which you can develop campaigns and tactics for a well-rounded plan.

In this section, we will cover the key aspects of an impactful content marketing strategy:

• What is Content Marketing?

• Clearly defined Audience

• Content Marketing Throughout the Patient Lifecycle

• Creating, Curating, and Repurposing Content

 

The GPS: Messaging and Storytelling

The GPS consists of your clearly defined message and storytelling. Through the training of The Content Marketing Institute, Strategic Coach®, and the book Building a Story Brand by Donald Miller, I developed an easy-to-implement way to match a clearly defined message with a clearly defined audience-specific for chiropractors.

This will help you form the connection between optimal messaging and the chiropractic practice by covering the following in this book and its affiliated workbook:

• Clearly defined Message

• Storytelling

• Addressing Patient Conflicts

• Sequence of Story

• Developing a “One-Liner” for Your Practice

• Where to Utilize Story in Your Practice

 

The Vehicle: Content Distribution

Modern technology has allowed us to get our content and message out easier and cheaper than it used to be. You can leverage these distributions channels and use them optimally for your practice. These channels can be a noisy place since anyone can publish content, but if you deploy them effectively with compelling content that has the right messaging aimed at the right audience, you will see results.

In this section, we will cover the following distribution channels in depth:

• Website

• Google

• Social Media

• Email Marketing

• Patient Communication

• Public Speaking

• Community Outreach

• Direct Mail

• Free Online Courses

• Virtual Summits

The Roadmap outlines each step for developing an effective content marketing strategy for your practice, without becoming overwhelmed or needing to spend thousands of dollars per month on ads. I want to cut through the confusion and have you gain confidence in your marketing and budget without making the common mistakes many chiropractors make in their practice.

 
LISTEN NOW!!

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

Subscribe to Podcast

Podcast, Favorite EpisodesKevin Christiebusiness development, Chiropractic business, Chiropractic content marketing, chiropractic marketing, content marketing, Marketing Strategy, modern content marketing, Modern Marketing, modern chiropractic marketingComment