The Cost of The Culture in Your Practice

Hiring and cultivating an intrinsically motivated team for your practice has never been more difficult. In today’s “Great Resignation” it is even harder to find good talent, let alone retain them. 

This becomes a hidden tax on your business and can be a drag on your growth. If hiring and retaining talent is hard enough, how can you possibly develop a great team culture in your practice? 

I decided to take my team of doctors to the Scheduling Institute’s Culture Fest 2.0 in Atlanta a couple of weeks ago with the intention to learn as much as possible about building and cultivating culture in our practice. 

In this episode, I provide you with my takeaways from Culture Fest 2.0 and how we need to focus on this more than ever. Not only will it improve your team acquisition and retainment, but it will improve your patient’s experience, which is the driver of your practice. If you consider yourself a patient=centered chiropractor, then you must optimize your patient experience, and team culture is a big part of that. 

The guest speakers at Culture Fest were: 

  • Jay Geier: Founder of Scheduling Institute

  • Magic Johnson: NBA Hall of Famer and LA Dodgers Owning Partner

  • Kindra Hall: President and Chief Storytelling Officer at Steller Collective

  • Ryan Estis: Renowned Leadership Training

  • Nido Qubein: President of High Point University

  • Doug Lipp: Former Head of Training at Disney University.

One of the top concepts I learned at the conference was The Principles of Trust. This is one of the key sets of principles that are the foundation of much of our lives, but it stands out in our profession and in building the culture of your practice. 

Principles of Trust

  • Self-Trust

  • Relationship Trust

  • Organizational Trust

  • Market Trust

  • Societal Trust

I provide you with my breakdown of the Principles of Trust and how I believe it applies to our practice. I also touch on some other aspects I gained from this 2-day event and want to continue the conversation with you on future episodes. 

 
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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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