Content Pruning, Refurbishing, and Repurposing

Being a Doctor and a content creator can feel like two careers sometimes. There are also stretches throughout the year where we just can’t do it all. 

There is no need to beat yourself up over periods of time where you just can’t create new content and don’t worry, it doesn’t have to sink your practice. 

There is a solution to these periods of time were creating content just seems impossible. The good news is, you have created great content in the past and you can utilize that to fill these gaps. 

In this episode, we discuss how you can take your previous content and fill gaps in your marketing calendar. 

We will discuss the following: 

  • When you should prune some of your old content on your website and get rid of it.

  • How you can use Google Search results to show you which blogs you may want to remove, or even better, refurbish and make even better because it is getting a lot of clicks.

  • How to repurpose and when to repurpose old content.

  • When to recognize that you need a break from creating content and how to prepare for it.

My goal is to always help you bridge the gap between being a full-time Doctor and also have marketing for your practice. It would be unrealistic to expect you to be a world-class marketer who never takes a break to focus on your patients or other practice-building aspects. 

Give yourself some slack. 


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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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PodcastKevin Christiebusiness development, Chiropractic business, Chiropractic content marketing, chiropractic marketing, content marketing, Marketing Strategy, modern content marketing, Modern Marketing, modern chiropractic marketingComment