Improving Your Content and Communication With Patients

In this episode I interview an industry transformer in chiropractic. Dr. Brandon Steele of Premier Rehab and ChiroUP joins us today to discuss many topics on blending clinical education, patient education and the patient experience. 

 

One of the blind spots many physicians have are in their clinical competence and clinical confidence. We discuss this aspect of practice and how he has improved both areas in his clinical career. This process of becoming clinically confident has led him to co-found ChiroUp which is a leader in chiropractic education and patient education for your practice. 

 

Dr. Steele is another great example of a clinician first but one whose business implements consistent marketing via an educational content marketing strategy. As the saying goes, “your patients don’t want to feel marketed to” and you can implement a great marketing strategy that isn’t high-pressure or full of tactics. 

 

I have full confidence you will leave this episode with a few nuggets to help grow your practice and improve your patient education and experience.


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or contact at kevin@moderndeskjockey.com

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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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