Search Terms/Queries Guiding Your Content Creation

In this interview, I discuss SEO and how to generate content that helps improve your results based on what people are searching for in your community. Below are the show notes for the episode from Pablo Blanco.

1. Define your objective

Educate golfers on how to diagnose & prevent shoulder injuries

2. Build a strategy

Create 5 content pages:

Diagnosis
Self Assessment
Treatment Options
Recovery
Preventive Care

Create 5 Videos:

Diagnosis
Self Assessment
Treatment Options
Recovery
Preventive Care

CTA: Schedule appointment for a full diagnosis & treatment

3. Search & Select relative/winnable keywords

Keyword Finder (SemRush) https://www.semrush.com

Keyword Shitter (Free) https://keywordshitter.com

4. Build content

Write it - Optimize it (This is a good area to teach as it requires a checklist process)

Distribute: Also a metric to use on where you share and how it will get to end-users and readers (Traffic drivers)

5. Track Performance

Google Search Console

https://search.google.com/search-console/about

Finally: On a monthly or bi-monthly basis (as it takes a month to record and track) You will want to do the following:

1. Audit your results: Where traffic, clicks came from: aka performance

2. Optimize: Is there anything we can add to that page to make it more engaging or to grow end user interaction:

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Add A Book Now Button or Form
Learn More tab or link to other content

3. Replicate:

Reverse engineer what is working with other content creation strategies/plans and start from step 1-5 over & over again.

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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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