Marketing Strategy with F.I.T. MJC Business Development Manager

As a busy chiropractor having a well-rounded marketing approach can be difficult to implement and sustain. In this episode Krista Schoutko of F.I.T. MJC joins us and discusses how they have grown into 8 locations and what they are doing to keep their marketing impactful.

Krista is the Business Development Manager, and she oversees and implements three phases of their marketing:

Online Marketing
Internal Marketing
External Marketing

We discuss aspects of each of these fundamental categories of marketing a chiropractic practice. Krista started out doing this for years with an orthopedic group and 2.5 years ago joined the F.I.T. Team in the same capacity.

In our conversation on Internal Marketing, we dive deep into the patient experience and how that drives their internal marketing for their practice.

We then move on to External Marketing and discuss in depth MD Marketing and how to connect with other professionals in your community, even during the COVID era.

You may not have the capability to have a Marketing Director, but if you start to implement the different strategies that encompass online, internal, and external marketing you will become more profitable and potentially outsource your Online, Internal, and External Marketing.

If you are interested in reaching out to Krista, please do so at krista@fitmjc.com.

To see a compelling and impressive website, check them out at https://fitmjc.com/

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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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