Developing Scaffolding for Your Practice

The challenges of trying to be a clinician, business owner, and have some semblance of personal life can be daunting. It is hard enough to treat patients, get your notes completed, and do the basic operations of a small business, let alone work on your business, implement marketing, and get involved in the community.

Everyone is in different seasons of life, and we aren't or won't always be in our 20's, single, and full of time to do everything. Even then, intentional time is at a premium. This is why the WhoNotHow concept from Strategic Coach has been transformational for myself and others.

The concept was recently released as a book of the same name, and it provides multiple ideas and case studies of big thinkers doing great things………..by not doing many things. Yes, I said that right.

Let me explain the WhoNotHow concept in its simplest form. The next time you think to yourself, "how can I do this x,y,x task or project." Instead of asking how you should be asking yourself who can do it for you.

I appreciate that it can cost money to have enough "whos" around you to get everything accomplished. You need to take a long term view of this process and start to chip away at it as you can afford to invest in yourself and your business appropriately.

In 2013 I listened to a book that I can't recall the title and author, but it discussed having a scaffolding around your business like a building does when it is being built. We've all seen buildings being erected and the construction scaffolding around them. That is also what your business needs to be built and sustained efficiently. You can't do it all yourself, and you won't have the finances to hire it all in-house.

The ultimate goal is to be functioning in your Unique Abilities® for the vast majority of your work activities. You need to home in on 2-3 things you are unique at and fascinate and motivate you. Maybe it is patient care and educating your community through videos. Perhaps it is not patient care, and it is running the business side of things. Maybe it is being the rainmaker for your practice, and you bring in all of the business, and you have associates who handle the clinical aspect. Whatever fascinates and motivates needs to become your guiding light, and the vast majority of everything else needs to be automated, delegated, and optimized. This is how you continually grow and avoid the dreaded burnout many chiropractors face.

Check out the rest of the show notes in the full blog here:

https://www.modernchiropracticmarketing.com/blog/developingscaffolding-for-your-practice

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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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