Integrating Research Into Your Clinical and Marketing Strategy

Today I have a great interview with Dr. Shawn Thistle, owner and CEO of RRS Education. One thing that I have always tried to express to clinicians is that clinical skills are the bedrock foundation of being a great clinician. Having a great marketing plan on top of all this just makes the process that much more beneficial for patients and fulfilling for the clinician.

In today's episode we also talk about the landscape in how we can be better and also how we can ultimately make the chiropractic field a place of progress/development. Within this episode, we chat a bit about the struggles that come with developing content and how to combat this while incorporating “invisible marketing”. Hope you get as much great information as I did and please share with anyone you think that can benefit! Today's guest was also gracious enough to give our listeners a 30% discount by writing MCM30 for any of his RRS products. Please see the link below. Enjoy!!

Listen now!!

Show highlights include:

● Who is Dr. Shawn Thistle (0:45)

● The Controversial Zippy Sweater (4:23)

● Content Marketing checkbox (6:42)

● How RRS can benefit chiropractors (7:39)

● Chiropractors strange relationship with research (10:30)

● Dr. Shawn’ s “Why” (15:50)

● The Rational Middle (17:28)

● Prioritization mistakes of a successful practice (20:10)

● Clinical outcomes with patients (21:43)

● Invisible marketing (24:16)

● Starting RRS Education (25:48)

● How to use RRS Education (28:04)

● A gift for the MCM listeners (32:43)

Power quotes:

● “When doing any content (blog, video, etc.) you must consider the audience you are trying to target.”

● “If you are talking to the lay public, it has to be done in simple language that people can understand and has a good base of evidence behind it.”

● “I think if you can get clear on the evidence, get clear on the clinical aspect of things, be a good provider, and then layer on a good communication through different mediums. You'll really have a great practice.”

● “If you have a happy group of patients in your practice, you're probably going to get exponentially busier and busier over time just by nature.”

● “I'm going to be an educator and I'm going to educate my patient base.”

● “Become a resource for people and be a provider of good information.”

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Chiropractic Success Academy
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Join us for the CSA Retreat!
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or contact at kevin@moderndeskjockey.com

Chiro Up 15% Discount Link

RRS Education 30% Discount using the code: MCM30

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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