FB Results and How to Assess Them

The goal of marketing is to educate and ultimately increase traffic to gain new leads/prospects. So, you sit down, write out this amazing course *insert injury* to target your ideal population and you spent countless hours on it. The day has finally come, and you post your course. Now it's out there and what do you do now? You want to know how effective this content actually is but you don't really understand how to monitor its performance. Also, are we getting our money’s worth especially if we are outsourcing our marketing? This is where my good friend Pablo comes in being on the cutting edge of monitoring our marketing results. This episode will be sure to help you refine, become more efficient, and effective at making you attract more potential leads.

Listen now!!

Show highlights include:

●Changes on how ads are running today on Facebook. (2:56)

● Outcome measures for your ads. (5:06)

● Time frame that lets you know how effective your ad is. (6:47)

● The most crucial component of an effective ad (9:10)

● Conversion versus cost (10:57)

● Steps to monitor your video ad (12:39)

● How to find monitoring information in Facebook (14:08)

● Dollar amount that is pretty good per video view (16:10)

● The clear goal of running ads (19:00)

● How relevancy is scored on the ads (20:46)

● Four areas that Pablo looks at when it comes to building an audience (23:44)

● Targeting patient database (27:58)

Power Quotes:

● “It all about selecting the right audience and being able to get the right amount of people to engage.” -Pablo (09:10)

● "Learn from the first one to make the second one better and the third one, and you'll see a lot of improvements throughout each video as you make those modifications.” -Pablo(14:27)

● “You want to target the individuals that have been there and then you want to have separate, another ad set that's targeting those individuals that look alike or mirror those individuals.” -Pablo (27:58)

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or contact at kevin@moderndeskjockey.com

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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