FB Campaign, Ad Sets, and Ads

As chiropractors we want to be educators and there is no better way than through effective campaign marketing. I will share some effective and actionable steps to be more effective in targeting specific patients. I want to give you the necessary tools to build a system to ultimately have more time to create and cultivate more content/ideas. Through these campaigns there will be a message of authority, call to actions, and knowledge acquisition for each of our future patients. Be prepared to have a better grasp on your ideas and bring them into fruition!

Show highlights include: 

  • Learn to create an Ad campaign (04:41)

  • How to boost your facebook campaign (05:59)

  • Turn your creative content into Ad campaigns- Blogs, videos, courses (07:10)

  • Optimize your FB campaign budget (09:57)

  • Create a new Ad from scratch (17:15)

  • 7 characteristics of a story and how to use for Ad campaigns (19:20)

Power Quotes

“I want, again, you to focus on creating really good consistent content, developing good audiences in Facebook, like we talked about in the last episode, and having a clear message that matches that clearly defined audience.” (02:06)

“Quick creation's really easy, and I like that for where we're at.” (03:07)

“If you are targeting for new patients, you're going to have a different strategy than if you're just trying to stay top of mind awareness with your current patient base or inactive patients that have been in.” (13:30)

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or contact at kevin@moderndeskjockey.com


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About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker. 

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees. 

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others. 

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker. 

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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