Branding for Your Chiropractic Practice

Getting new patients with advertising is nice. But if that’s your only method of getting patients, you’re always “buying” your new patients. The problem? Unless you’re in a metropolis, you’ll run out of people to serve—and your ads might not work a year from now. What then?

The answer is building a brand. If you can build a brand, you’ll attract new patients on autopilot. They’ll refer their friends and keep coming back. With a brand, you become your community’s go-to chiropractor.

In this episode, Jerry Kennedy stops by to show you exactly how to build a brand for your practice so you never run out of patients.

Ready to build your brand and stop relying on one source of patients? Listen now!

Show highlights include:

The biggest mistake chiropractors make when creating their customer avatar. (7:45)
3 things you should learn before starting your practice (your practice stays empty without these). (16:23)
How to build a great practice with next to no money. (30:17)
Every kindergartener knows they should do this—and chiropractors should too. (32:30)

Join the waitlist for the Chiropractic Success Academy now: https://www.csacircle.com/register

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or contact at kevin@moderndeskjockey.com

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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