Video Marketing for Your Chiropractic Practice

These days, attention spans get shorter and shorter. Fewer people take the time to read blog articles. Instead, they’re scrolling through Instagram, Facebook and YouTube.

If you want to reach anyone with your marketing, you have to target them where they are. One of the best (and free) ways of doing that is by creating engaging videos. Written content might generate patient appointments. But video can have a much greater impact.

If you can show prospects a patient walking out of your practice beaming after your finally solved their chronic pain—that’s what really makes an impact.

In this episode, you’ll find out about the best ways to use video marketing for your practice. Listen now if you’re ready to stand out and do marketing that fills your practice with patients.

Show highlights include:

Forget about becoming mainstream famous or getting millions of followers. Here is the one skill you need to become THE chiropractor in your area. (6:16)
How long your videos need to be on different platforms–do this wrong and your target market might completely ignore you. (7:45)
Why you don’t need to create tons of videos to market on many platforms. (11:03)
How “parasocial interaction” breaks down prospect’s doubts before they ever speak a word with you. (14:14)

Check out the MPI virtual summit here: bit.ly/mpivirtualsummit

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or contact at kevin@moderndeskjockey.com

About the author, Kevin

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for FSU athletics. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he received his Doctor of Chiropractic and Masters In Human Biology degrees.

Dr. Christie is currently the CEO of Health-Fit Corporate Wellness which provides On-Site Chiropractic and Ergonomics for corporations such as Royal Caribbean, ADT Security, Tyco Integrated Systems, World Fuel Services, Strategic Coach, Frito-Lay, and others.

In 2016 he launched The Modern Desk Jockey Podcast, which provides healthy solutions for the desk worker.

Dr. Christie has been the Chiropractic/Sports Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL. This role includes treating the college football players during the NFL Combine Prep Program and the NFL Combine in Indianapolis. He also has worked on over 500 NFL, MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.

In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2017 and will include working with and advising the Board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

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