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“In a world of self-proclaimed gurus and advisors for chiropractors seeking guidance on the business development and marketing of their practice, this book is both a breath of fresh air and a standard for straightforward, ethical and proven strategies for veteran practitioners and the newly-minted. This book should be standard reading for all, but especially should be a mandatory text/class at every chiropractic college. No fluff. No woo. No games. No gimmicks. Just proven methods and skills with a framework for implementation and accountability.”

– Michael Massey, amazon.com

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“No matter how good a clinician you are, it means nothing if you don’t have patients to apply your diligent care, skills, and talents. Dr. Kevin Christie is the host of the Modern Chiropractic Marketing podcast, and in this book, he presents a strategy-based roadmap to marketing a 21st-century chiropractic practice. Reading this is like hiring a marketing consultant for the price of lunch. He lays out a fully integrated system including targeting your audiences, the patient lifecycle, planning, budgeting, content creation, utilizing videos, social media, blogs, email, SEO, direct mail, snail mail, in-office referral programs, and more. No free spinal exams or chicken dinners here, just professional, effective, and ethical methods. As someone who is somewhat marketing- challenged, this book has been a boon for my practice.”

– GraberDC, amazon.com

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“It’s the perfect reference for any chiropractor who doesn’t know how to market (like me). It sets on the right path for your office and is always there to refer back to for inspiration. Unless you’re a marketing guru you’ll probably need this.”

– Matthew S, amazon.com

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