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“In a world of self-proclaimed gurus and advisors for chiropractors seeking guidance on the business development and marketing of their practice, this book is both a breath of fresh air and a standard for straightforward, ethical and proven strategies for veteran practitioners and the newly-minted. This book should be standard reading for all, but especially should be a mandatory text/class at every chiropractic college. No fluff. No woo. No games. No gimmicks. Just proven methods and skills with a framework for implementation and accountability.”
– Michael Massey, amazon.com
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