EPISODE 397: What it Actually Means to be an Influencer

Hey, chiropractors. We're ready for another Modern Chiropractic Marketing Show with Dr. Kevin Christie, where we discuss the latest in marketing strategies, contact marketing, direct response marketing, and business development with some of the leading experts in the industry. 

[00:00:00] Hey docs, welcome to another episode of Modern Chiropractic Mastery. This is your host, Dr. Kevin Christie. And today I'm bringing you a great interview with Dr. Steven Janopoulos, and we're going to talk about what it means to actually be an influencer. And I think you're going to be surprised. I don't, you know, uh, you don't think about the energy drinks and the bikinis and, uh, you know, the bodybuilders and things of that nature.

As far as an influencer, you can be an influencer. Uh, By actually having great information. And as a chiropractor, you have phenomenal information. And, and Steve does a great job of breaking that down. I had the pleasure of co speaking with him, uh, at Jay green science event. And he had a phenomenal job of talking about this exact subject.

And he tells his story of how he went from having no Instagram. influence to having a pretty substantial one. And you'll hear that in our episode today. And he talks about how you can do that. And again, do it elegantly with information that is valuable and ethical. Uh, it's not about just, um, what we think of as an influencer.[00:01:00]

And sometimes even I've had that misconception, right? Uh, but you, uh, you know, the other thing too, is Um, you know, if you are a private practice chiropractor, it's, it's more about having influence in your community. We're not trying to turn you into a national celebrity or an A list actor, right? We're, we're trying to position you well as an expert in your community.

And Steven does a great job of talking about that in today's episode. Uh, before we get to that, I just want to let you know, we are in the middle of, signing up people for the 30k a month online course. You can sign up there at bitly bit. ly forward slash MCM 30k. That's the number 30 and the letter K I'll put that in the show notes.

It's going to be all in the Facebook group. If you're on our email list, you're going to get it, but we have put together a. Really substantial online course. That's going to be actionable to show you how to get to 30k, why it's important steps. You can take to get there, setting realistic goals to get there [00:02:00] and ultimately growing that practice to a point where you have more freedom of time, freedom of money, and you're not going to burn yourself out.

You're going to do this now. You're going to get there at a certain point in the near future. And you're going to be all the better for it. And that's going to be a springboard for you to grow even more into revenue. I know many of you are above that 30 K you can take this course. You just got to change your numbers, right?

If you're at 50 K a month and you want to get the 65 K a month, you do the same type of things. You just would have different variables. But it's so much, so important if you're not at that 30 K a month and you're struggling to get there, that you take this course, invest in it and, and, and actually have a plan and strategy to do that.

And I'm going to help you do that. So again, go to bit. ly forward slash MCM 30 K. That's the number 30 in the letter K without further ado. Here's my interview with Dr. Steven Geanopulos.

Dr. Kevin Christie: All right, Steve, excited to have you on the podcast. It's been a long time coming. We've had the pleasure of having [00:03:00] dinner, breaking bread together. We've had the pleasure of speaking at Jay Greenstein's event together, and it's been fun to see what you've been doing before we dive into that. Tell us a little bit about yourself personally, professionally, and then we'll, we'll go from there.

Steven Geanopulos, DC: All right. Yeah, no, it's great to finally talk with you, Kevin, on this podcast. It was almost exactly a year ago that we met. We met at the national, uh, at, uh, Florida chiropractic association. And, um, you know, my story is, you know, I, I do like to tell an origin story. Um, you know, again, chiropractor. I graduated from Parker College of Chiropractic in 1996.

Uh, Parker University was just a great place to be. And while I was there, I was exposed to, uh, the work of Dr. Ted Carrick, a mentor of mine. And I was fortunate enough to, uh, learn neurology from one of his students, uh, at while I was at Parker. And that was for me very important because [00:04:00] I finally understood chiropractic when it was.

When, when it was presented in the context that Dr. Carrick teaches and the basic principles and even the philosophy of chiropractic just made perfect sense to me once I understood the nervous system, the way it was taught. And then, so right after I graduated, I, uh, entered into the, uh, the neurology program, got my three year postgraduate degree in neurology from the Carrick Institute.

Uh, and then from there, continued with coursework in neurology, neurochemistry, and then of course, blood chemistry, because my focus in practice was on, on the brain. My, my, my focus was, you know, what we would call brain based. And, uh, when you work with people with brain based challenges, whether it be children with developmental disorders or seniors who've had strokes.

And or, you know, early cognitive decline and anything in between, [00:05:00] you know, sports, concussion, et cetera. Whenever you're dealing with the brain, you're always dealing with metabolic health, right? We were taught in chiropractic college that the, the central nervous system is the master system. It's the system that controls all the other systems in the body.

And if. You're going to interfere with nervous system function. You're going to interfere with the function of everything the nervous system controls. And there is no place to see that more evident than in people with brain based, uh, challenges. So studying metabolic health and blood chemistry really became my focus in the two thousands, uh, going into, um, the, the 20 teens.

Uh, and then from there, uh, I kind of developed a little bit of a reputation among our profession, our colleagues, as being a go to resource for chiropractors who have more traditional chiropractic practices and would be presented with a [00:06:00] case that required some consultation with me to help them with those cases.

So I used to do a lot of consulting, patient consulting with chiropractors. And then I Kind of took that to another level during the pandemic, uh, and and created a, uh, blood chemistry reading service as well as a, uh, small nutritional supplement company. That's based on making a difference in, uh, in blood chemistry.

Dr. Kevin Christie: Love it. Love it. And then, uh, what was that transition during the pandemic to, to kind of spur that along?

Steven Geanopulos, DC: Well, you know, The one thing about the pandemic was it was one of those things that happened in our careers that that changed things. Right. So I remember when I first opened my practice in Manhattan in the 90s, you know, when 9 11 hit, we were all especially in New York City, but in our country, kind of dazed and confused about what, what, what that all [00:07:00] meant.

Right. And especially here in New York City. So, um, I found myself just kind of, you know, You know, following the crowd and seeing what everybody else was doing to, to best respond. And then fast forward, uh, to the 2008 financial crisis, uh, 2009, whenever it was. And again, found myself reacting. And feeling dazed and confused.

Uh, and I remember it, I was at an event with the UAC organization that Jay Greenstein and I belong to in, uh, in March of, of 2020. And 20 percent of the, of the attendees, uh, Couldn't come because their flights got canceled and our event was great. It was at a great hotel in Scottsdale and we had a great time.

It was almost like a spring break kind of kind of an atmosphere. But that Thursday, the world [00:08:00] shut down. In in March of 2020. So I remember, uh, being on the flight home and and thinking to myself, there's something going on here like this, this, you know, 20 percent of the flights being canceled and all of that.

There's something going on here and and I'm no longer going to find myself. reacting, like I'm going to get out in front of this. And for 10 years before that, I've really, uh, again, created that reputation to the point where I had, uh, my practice was already 50 percent virtual. And the reason was, um, you know, 50 percent of my practice were, were referrals from chiropractors.

I was co managing, uh, patients from around the country with chiropractors. And I said, you know, If there's anything that's going to, uh, leave somebody vulnerable from a health standpoint to a [00:09:00] pandemic is going to be their metabolic health. And that that's really my, my wheelhouse. And my thought process on that plane ride home was, um, How, you know, the medical profession is not going to help people improve their metabolic status.

That's just not what they do. And if a pandemic hits, well, their focus is going to be on the ill. They're not going to be on the people who are not ill. So, You know, we're 60, 000 strong in the chiropractic profession. We have a primary portal of entry licensure in every state and we're board certified and, and board, you know, we, we, our board exams include everything that would be necessary for visceral diagnosis, you know, uh, to, to be able to understand.

All of physiology and I thought, you know, I don't want to inspire chiropractors to go and do what [00:10:00] I did, right? I, I love to just do You know, sit on the beach and read a physiology textbook as opposed to a novel. Most people are not like that and nor should they be. Um, so inspiring chiropractors to become who I became is not what I wanted to do.

What I wanted to do is take the busiest chiropractors in the country who are just awesome at what they do, great with their hands, who recognize when their patients have metabolic concerns that they cannot address. They know that sending them back to their medical doctor is going to get them nowhere.

Can I scale or create a product and or service that would allow me to have a wider reach? And that, you know, I'm sorry for such a long answer to your simple question. No, this is

Dr. Kevin Christie: gonna, this is gonna help us connect the dots here.

Steven Geanopulos, DC: Yeah. So, so that, that was, you know, and then I, I just sat there and thought, how, how do I do this?

And I had no idea. And I guess the pandemic was a blessing [00:11:00] because boy, we all had a lot of time to kill. So, um, I actually, you know, So that, that was March of 2020. So I want to say March like 10th or 11th or somewhere around there. March 8th, I think was that Sunday. By the end of April, I was on a flight.

Now just think about this. I was on a flight from Newark, New Jersey to Chicago to meet with a buddy of mine to hammer this out. And we couldn't, I just knew I couldn't do it on zoom, had to be in person. I was on an airplane in Newark airport, the last weekend in April. 2020 at a, at a terminal that usually has, I don't know, 20 airplanes.

There was one airplane and three people, me and two others. And we flew to Chicago. I get there. I jump on some bus to go to a. Airport hotel and the bus was a massive bus. I'm the only guy on the bus It's [00:12:00] wrapped. The guy is wrapped in plastic and and it drops me off in front of the hotel And I walk into the hotel.

There's not a soul in the hotel. It was right out of the twilight zone There was one guy wrapped in plastic Sitting behind the front desk. I check in I go to sleep I wake up and I do what I always do when I travel I go to the gym I go downstairs. I go to the gym. There's not a soul. It's almost as if I'm the only, it's right out of the twilight zone.

It's like, I was the only person left alive and I'm going to go work out. So I do that. Uh, my buddy meets me in the lobby of the hotel and we sit there for what seems, I think was about 16 hours straight hammering out a plan. for providing metabolic health services to chiropractors. And that was, uh, again, the first weekend of May, last weekend of April 2020.

Um, we launched the business in that [00:13:00] following September as a, uh, just a beta test. Uh, we were getting great results, we liked what we saw, and we've been in business now for, for four years.

Dr. Kevin Christie: That's awesome and I wanted to hear that origin story because everybody has one everybody's got a niche and then it's going to help us bridge the gap from where you came from to where you are today, which we'll get there.

And then, uh, you know, during my talk, which was a little bit before your talk at Jay's event, I had asked a question and I was trying to put myself on the spot here. And I was also trying to get people to think a little bit and I asked the question, who wants to be an influencer? Right? No, 1 really raised their hand.

And I said, let's do it. You know, there's a whole other level of dysfunction. If, uh, if you become an influencer, I was kind of making making fun of myself with the podcast and the things you beat yourself up on when you try to get information out there. And I do want to touch on some of how you, how you manage getting yourself out there because I think some people kind of get [00:14:00] internal on that and they don't want to educate people on a grand scale because they're afraid of what people are going to think.

And I always have battled that with the 7 years of this podcast, but. One of the things I was trying to get out of them as well was understanding that, you know, sometimes words have meanings and we do see, we say the word influencer. And I think, unfortunately, too many chiropractors think of the, uh, the guy pulling up in the Ferrari and the, you know, and it has no real knowledge, but is good looking and has a Ferrari.

And is selling some kind of energy drink. So no offense to anybody that's listening. That's good looking as a Ferrari and sells energy drinks. But I think that's what they sometimes think about when they hear that term of influencer, or they, they don't even put any information out there because they think it's either zero or influencer.

It's like, I either have to be an influencer or I can't get anything done. And the reality of it [00:15:00] is, is obviously if you have a, a unique education and a unique point of view, like you do, or like our audience does, it's about becoming an educator and doing that. Can you speak to that a little bit?

Steven Geanopulos, DC: Oh, yeah, for sure.

So, by the way, uh, most people now know me because of, I guess, what you would call an influencer status, particularly on Instagram. Which, Did not exist. So that whole origin story I told you was, you know, 2020, let's say to 2022. And so, you know, we were up and run running our business was really geared towards a, uh, business to business relationship with doctors in the field.

And I was in a meeting with my accountability group, uh, people that I meet with on a regular basis to, you know, hold ourselves accountable to the stuff we say. Mm-Hmm. . We said, you know, we [00:16:00] committed to, uh, doing content, uh, on Instagram at the time, I guess Instagram was before that all of my social media, you know, I, I grew, I grew up in the nineties as far as, as a professional.

So, uh, I was by, by the time social media became a thing, I was already in practice for 15 years. And therefore I use social media just for. Family and soccer and kids and travel and some goofy opinions I have about on things, but really, there was nothing about marketing or practice or anything. And same, so when this happened, so June 18th was the first video, June 18th, 2022 was the first video I dropped.

I, I, somebody to help me with the editing, but really, the challenge was, can I come up with content? Where it would be five videos less than 90 seconds long. And when I was trying to think of what would my content be, it was, [00:17:00] the easiest, uh, thing to say was, well, what do I say every day to my patients? And what are the things that I say that get that light bulb?

To go off on top of people's heads, right? I mean, we all do that. I don't care. If you're, if you're a chiropractor, you know, there's certain ways you say things that people just are like, Oh, I get it, doc. Thank you. So that was, you know, how I started with those videos. And again, it was just a challenge. I was not comfortable with my voice, myself on camera or anything like, like that, but I made a commitment to my, to my guys.

And so I posted five videos a week. For the summer, June 18th to August 31st, I had 600 followers on Instagram only because that's what migrated over from Facebook. And from June to August 31st, I went up to 3, 600 followers. And I gave myself a big pat on the back and said, Oh, wow, this [00:18:00] exercise was fun. It was worth it.

And look at this, I quadrupled my, you know, my, my, my following or more than quadrupled my following. And next thing you know, I wake up and I have 14, 000 followers. By that night, I have 25, 000 followers. By the end of that week, I have a hundred thousand followers. And now I'm on Instagram at 800, 000, uh, almost 200, 000 on, on Facebook.

And so, uh, Let's say a million, right? Uh, so now I'm an influencer. Well, this was not even my target market. Like, I'm trying to pull back from practice, you know? Um, but now I have this whole population of people that I, My, my, my business, uh, endeavors were definitely not part of like, so this wasn't part of the plan, I guess is what I'm saying.

So when you spoke at Jay's, uh, Dr. [00:19:00] Greenstein's event, um, and you said, who, who wants to be an influencer and no, no, nobody raised their hand. I got up there and asked a different question. I said, who, if you found yourself accidentally becoming an influencer would stop. Answer is no one. So. Putting information out there is not about you.

It's just not about you. Um, it's really about, and, and, you know, for me, just getting, getting direct messages from people all over the world who are just, again, I'm not even giving advice. I'm just teaching. And, but people are taking the obvious next step and DMing me their results. And it's great. It's, it's fascinating and people just saying thank you and I never heard it explained that way and all those things.

So now My, you know, my, now I, I have [00:20:00] something there, but at the same time, I have a dream and a goal for my businesses. I'm not going to all of a sudden put that aside and start something new. Everything has to be cohesive. So that's been my challenge since this whole influencer thing started. But my intention was never to go global.

And if I'm global, great. If I'm not, who cares? Um, it is weird to kind of have people recognize you in airports. Because that has happened. Um, and that's kind of fun. Especially my, my children are like, you know, oh my god, dad's an influencer. Like, what, what, what the hell's going on? So, um, you know, to your, to your, I guess, to your question, um, it doesn't matter what your following is.

What matters is that you're providing value. In a way that is truly [00:21:00] remarkable. If there's anything we can really be joyful about when it comes to social media is the ability for us to broadcast and. You know, to, to use, to have a little discipline to not broadcast every thought that's in your head because nobody cares.

Um, but also to broadcast what is a value to people that you serve. Um, so yeah, I have a lot of political opinions. I have a lot of opinions on raising my kids or, or, you know, what, but my videos and my page is, you know, focused on one thing. Providing value in, to my audience, with content that is based on my specialty as it relates to their health.

That's it. I don't care about assassination attempts. I don't care about, you know, any kind of politics that are going on. I don't [00:22:00] care about any, uh, you know, uh, music, uh, things that are going on. That's not what I'm using my page for. I have opinions on those things, but I usually save that for people. I'm talking to in, like, in person.

Yeah, we've had those

Dr. Kevin Christie: conversations. Yeah.

Steven Geanopulos, DC: Yeah.

Dr. Kevin Christie: So, no, it's great. And it's mostly about metabolic health, right? Brain based health. And who is your. Target audience. Is there one? Is there multiple? Because I'm sure you have some crossover between obviously doctors watching and then also just the lay public.

What's the, the target there?

Steven Geanopulos, DC: Yeah. So my, my strategy is interesting to me. Uh, it might be interesting to your listeners, but the strategy is I want, so my, my superpower is I make complicated things simple enough to understand, even if you understand it just for that day, you know, some, sometimes people can explain things [00:23:00] in a way that's like, Oh my God, like that's what quantum physics is like, Oh, I get it.

But the next day you lost it. But for that brief amount of time, I knew that that explanation worked for me. Um, so I that's my superpower. So with that being said, my, my video content. is really at a doctor level. There's no question about it, but people can understand that stuff. You know, we, we, we make the mistake, you know, we, we don't realize that, or people don't realize that the language we use in, in, in medicine is basically Latin and, you know, Latin and ancient Greek, two dead languages.

That's, that's where those words come from. That's what makes it. Almost like proprietary, like you got to go to medical school just to learn that language. Well, what if we just take the concepts and explain those and use real words? People get it. They understand it. So my target [00:24:00] audience is to both the lay person and the doctor.

I want to teach the doctor how to communicate with their patients without talking over their head, you know, without saying, listen, your hemoglobin A1C is high. And that's a problem. Well, doc, why, why, why is that a problem? Well, because you're pre diabetic. All right. What is hemoglobin A1C? Like, what are you even talking about?

So, that's what the medical profession has done. They just say, this is high, this is low, do this, take, take that. And people just go about their business and they have no idea what, what's wrong with them. Whereas I say, well, here's what it means. Here's the connection to your genetics, your, your, your lifestyle, your, your diet, your, your exercise or lack of exercise.

And here's why things happen. So now you tell me. How would you fix it? You know, and, and people are like, Oh, well, since you explain it that way, the solution is to do [00:25:00] this. And the answer is yes. So that's Socratic, right? Asking questions. Um, but you, you can't ask the question unless people know what you're talking about.

So the target audience is the lay public and doctors who want to better communicate with their lay public or their, their, their patients. And if that doctor would like to learn more, well, then they, they can reach out to me and I can provide additional resources for them. But if that lay person wants to learn more, they too can reach out and I can provide additional resources for them.

Dr. Kevin Christie: That's great. Now, are you obviously you're building, you got 800, 000 plus on Instagram, 200 on Facebook. Are you trying to get some of them off the platform, like get their email address or physical address or get them to your website? What's the thought process and strategy around that?

Steven Geanopulos, DC: One thing I don't [00:26:00] do is.

Since I, I have an audience, and by the way, I mean, there's a great article written, I, Tim Ferriss used to refer to it all the time. I think it was written back in like 2008 or 2009, but it's so relevant, and it's called, uh, 1000 Raving Fans. Um, and, you know, that, what, if you want to be a tremendous success, That's really all you need, right?

You don't need 800, 000 of anything. Um, so again, building your audience. is something that is really not a lot of work. It just requires consistency, clarity of message. That's it. I think consistency and clarity of message. Um, and your audience is going to grow. There, there, there's an audience for you out there.

So we have this ability to broadcast. Um, Now, I'm sorry, just [00:27:00] restate your question. Just so are you getting

Dr. Kevin Christie: anybody from the platforms to an email list or anything? So that way you actually have that, that you don't have to worry about the algorithm changing.

Steven Geanopulos, DC: So the reason I brought that up was. I'm not going to sit there and say, Hey, I use this, like, I'm not going to all of a sudden become some kind of a product salesman, you know, like for television.

Right. So I'm not going to be like, buy this magnesium and, you know, I have my own supplement company. I don't, it's a doctor's only supplement company. I don't promote it on, on my site, on, on my, on my social media, but I can provide. a quick and easy guide to reading your own blood work. And in exchange for that, you pay me with your email address that I have a great deal of respect for.

And the answer to that is, uh, also very important because Instagram, TikTok, YouTube, all of these platforms, [00:28:00] you don't own them. They don't belong to you. That 800, 000 can become zero like this and I have no recourse whatsoever. So ethically building a list to create community outside of social media is the strategy.

Pulling down those email addresses and cultivating a relationship is, I think, a very smart thing to do. Uh, and again, you may not even have, like you might be a chiropractor just providing chiropractic care 30 hours a week or 20 hours a week in your practice. That's all you do. That's all you want to do.

You're not going to do more than that, but don't you still want To nurture your community, provide them value, and you can do that with a newsletter. You can do that with downloadable guides, and you don't ever have to sell anything. [00:29:00] Everybody knows an email list is very valuable to whatever kind of business you have.

Um, I'm sure there's formulas that, that people have on, if you have 50, 000 email addresses, it's probably worth this amount of money. And I'm sure those formulas exist, but, um, rather I don't want to be a salesman. On social media. I don't pay for ads. I don't pay for followers. I don't pay for any of that stuff.

Not that I'm averse to it. If I am going to sell on the platform, I would rather sell using ads than sell because people have an expectation. If they see that it's not an ad to not be sold to, whereas if they see that something is an ad and they still click on it, well, there's, there, there, there's permission there, right?

So I'm not averse to selling on the platform, but I will do [00:30:00] so when I choose to, uh, I will do so in an ad setting so that there's, there's permission. And it's not like a, I don't know, a bait and switch.

Dr. Kevin Christie: Yeah, you know, and I think one of the kind of segue a little bit that I really appreciate that what you've done is I think a lot of people think of Instagram growing a following they, you know, whether it's tick tock or whatever, you know, they're thinking of someone that maybe is a Gen Z millennial that's doing that.

It's never too late to change the direction of your of your life. And you were, you know, Uh, kind enough to share with me your family vision before we hit record today, uh, about travel. Uh, can you share that to our audience? I'd love to hear that and then kind of see how that's, uh, going to happen.

Steven Geanopulos, DC: Yeah. So I, I had been in practice in Manhattan for 23 or 24 years, um, before the pandemic, right?

And the pandemic hit, [00:31:00] like I said, I was already 50 percent virtual in my practice. And I saw it as an opportunity to do this new venture, uh, knowing that I'm going to have to pull back from, from practice, uh, or, or not grow the practice. And then I had to decide, do I want a brick and mortar location anymore?

And my answer to that was, no, I don't. Um, I, I think When I graduated, uh, I, I would look at dentists and chiropractors and other people, you know, uh, like, like us and say, all right, what does my career path look like? Is it 30 years of, you know, opening a practice, buying the real estate, making some good investments, going to the office, opening the doors, closing the doors, you know, just doing that and then retiring and then selling my assets and have it having a nest egg, which is a great life.

Yeah. And I [00:32:00] knew that's definitely not what I want to do. Matter of fact, I was shocked. I, I, I remember thinking back then, I only want to practice for 10 years. Now the 10 year number was important because I always prided myself on being a good clinician and I don't think you can be a great clinician without at least a decade under your belt of knowing what you're doing.

But then as I started doing this more detailed kind of work or this specialty kind of work, I remember thinking, I don't ever want to be clinically irrelevant. Okay, always want to have patience in my charge, right? I always want to have patience to be responsible for I want to stay sharp. So, so when I, when I decided to do that, I said, all right, I'm going to.

All my virtual patients are under chiropractic care, all of them. So I want to keep that going because I don't [00:33:00] want to be a kind of a chiropractor that that's, you know, the number one thing we do is put our hands on people. So if I'm going to be virtual and I can't do that, they better have somebody doing that for them.

Like whenever I get a new virtual patient, I always ask, you know, who's your chiropractor. And if not, I help them get a chiropractor. That's pretty cool. That's so important to me. I'll address the metabolic concerns, but let's not pretend. that, that what chiropractors do is not the main thing, right? I always say, make sure you keep the main thing, the main thing.

So, you know, with, with that being said, um, now I have this opportunity to take my business, And do it from my laptop. All I need is wifi. And now, you know, I, I traveled to Europe these last few years. And, um, my wife and I are both Greek and we have strong ties to the, the country that our, um, families came [00:34:00] from.

I'm an American. I want to make American dollars. I want to pay American taxes. I want to, I'm an American. I'm not interested in living, excuse me, uh, in living somewhere. That's not my home. My home is America, but now I can be an American from my laptop anywhere in the world. And our intention is to spend a total of 12 weeks.

It could be six weeks and six weeks to book end the summer. Um, and, and work, work abroad, uh, in, in, in a place that, that my wife and I are both familiar with. We speak the language. I can do all the things that I, that I want to do. So being again, an influencer opens up a lot of doors. As far as that goes and, and few chiropractors realize that, um, there are 14 states where you can get a, uh, [00:35:00] telemedicine chiropractic license, which opens up about 140 million people to, to you to market to.

Dr. Kevin Christie: Yeah.

Steven Geanopulos, DC: Um, and that's awesome. Uh, now there's outside of those. Marketplaces. Well, you can provide telehealth services that so there's a difference between telehealth and telemedicine telemedicine requires, you know, there to be a diagnostic kind of clinical decision that's being made. That's based on your license and and your malpractice insurance and making sure all of that is in order.

Um, so you can have a telemedicine license in 15 states, um, yeah. I don't know off the top of my head, I couldn't list those, but, um, that's something that if somebody wants to reach out to me, I can help them find out. And then, of course, there's now, uh, all kinds of companies that help doctors get licenses in multiple states and manage all [00:36:00] their CE credit.

I mean, you know, You got to pay for it, but could be worth it. It's certainly worth it for me.

Dr. Kevin Christie: Yeah, that's cool. And you know, and I wanted to hear that vision because you're in a short period of time, we're just talking a few years, I'm really able to get there. And I think for some chiropractors listening, it may not be living somewhere six weeks or 12 weeks.

It could be, you know what, I want to get down to two days a week of physical treating patients, and I'd love to supplement it with X, Y, and Z, because I have a unique niche, uh, that I could, you know, build a business around and become an educator around. And I just think we, I want chiropractors to start looking at that.

I think we have to, Start expanding our horizons. You know, insurance reimbursement isn't getting better. Cost of running a business isn't getting lower. Uh, you know, having a diverse, uh, revenue opportunity is, is very important. It's been something for me that I've been able to achieve with, with MCM and, and kind of, uh, you know, tackling that together with my practice.

And it does give me a level of, [00:37:00] uh, freedom that, uh, you know, I've been practicing for 19 years. So I put in my work and still treating patients and, uh, you know, but I think it's, people can. Get inspired by this. They could carve out their own niche. They can carve out their own vision, but realize if you, like you said, if you have clarity and consistency, and then you get pretty clear on a, on a good target audience, uh, it's amazing what you can do in a short period of time.

So I, I'm pretty, pretty impressed with what you've done doc.

Steven Geanopulos, DC: Thank you. Thank you. Yeah. No, it's, it's, it's, uh, you know, we, we need to just expand our horizons a little bit. We need to think about as chiropractors, what is it that interests us the most? Um, you know, where are some of the challenges going to become coming from?

Right? Uh, so there's a lot of doctors out there who are hiring associates and well, what do you do? A couple of things. One is you can hire an associate to free you up to be as busy as you've ever been. But now the, yeah. You have, you have an associate that you're earning from, [00:38:00] or the business is so successful that you just want to be able to pass it on to somebody else and free up your time.

Like you said, I only want to adjust or be in the, in the office a couple of days a week. Well then what are you going to do with that additional time? There are a lot of colleagues and friends of mine who are into hunting and they have all kinds of hobbies. Me. My hobby is, like I said, reading a physiology textbook on the beach.

I, other than riding my bike and going to the gym, I really could care less about having a hobby. Like I, I'm a, I guess somebody who likes to learn. I'm somebody who likes to innovate. I'm somebody who likes to be productive. And if I'm not going to be a hands on practitioner, well, then I'm going to use that time to create something new.

Dr. Kevin Christie: This is awesome. Well, this has been a true pleasure. Very informative. I appreciate the, uh, you know, the candor. Honestly, it's really, really nice to hear. And, uh, I think, uh, [00:39:00] people could take a lot from this. Um, how could they find out more information about what you're doing? Um, your Instagram handles anything like that you want to give us.

Steven Geanopulos, DC: Yeah, all my social media, YouTube, Twitter, uh, LinkedIn, all of it, everything, Facebook, Instagram, it's at drsteveng, so it's d r s t e v e n g. My website is drsteveng. com, um, so I'm easy to find, uh, and Well, I love to speak. I like to get up in front of groups. If anybody's in Florida, um, I will be at the, uh, at the national doing a two hour presentation on the 17th, um, in Orlando on metabolic health.

I'm really excited about that because I'm going to be talking about metabolic health. What does blood chemistry mean to a chiropractor? It's not the last thing I want to do is for chiropractors to, you know, I always, Say, uh, like an x ray. Chiropractors have been using x rays [00:40:00] since 1895. So, um, X ray is something that does not belong to anyone.

Orthopedists use it, chiropractors use it. And if you take a lumbar x ray or a cervical spine x ray and you hand it to an orthopedist, he's going to look at the data and interpret it accordingly to their needs. skill set and a chiropractor will have, will do the same and it will be very different, be very different.

Now, both doctors are responsible for picking up the tumor or the fracture or the, the pathology, but their interpretation is not going to be the same. It's going to be different and neither of them are going to be wrong. Okay. Well, blood chemistry is the same thing. I'm not here to diagnose leukemia, but you know, and pick up, although I'm responsible.

To see it, if it's there, I'm saying, how can I remove metabolic interference with the optimal [00:41:00] expression of health through lifestyle, diet, nutrition, what does this mean to me as a chiropractor? So that's what I'm going to be teaching for those two hours in Orlando. In addition, there are four other assessments that are done in an office that the five together, blood chemistry and the four additional ones, are a simple, easy way to assess somebody's longevity, metabolic health, risk for injury, etc.,

in a way that's the most tried and true, inexpensive, research based. I'm not going to share what those other four things are, because if you want to know, you got to come to FCA Orlando, August 17th, or dig through my Instagram where I have plenty of videos that explain it all anyway.

Dr. Kevin Christie: Well, they can go watch your talk and then they can go watch my talk that I'm doing with, uh, with Jay Greenstein.

So, uh, look forward to seeing you in Orlando. And thanks again for your expertise today. [00:42:00]

Steven Geanopulos, DC: Appreciate it