EPISODE 395: Services I'm Supporting

Hey, chiropractors. We're ready for another Modern Chiropractic Marketing Show with Dr. Kevin Christie, where we discuss the latest in marketing strategies, contact marketing, direct response marketing, and business development with some of the leading experts in the industry. 

Dr. Kevin Christie: [00:00:00] Welcome to a solo episode. Today, I'm going to dive into some of the services that I, I support or have been using for our practice. Um, if I leave any out here, it doesn't mean I don't support it or haven't used it, but I had to, to narrow down at least for this, uh, round one of potential round two, uh, of episodes.

And so I'm just going to run through some of them. Um, but. One of the things I think I can bring to the table is really bridging that gap for, uh, you know, services into a chiropractic practice. A lot of times I use my own practice as a test lab to see if things do work, don't work, or maybe they would work for other types of practices, but not my type of practice.

Uh, you know, I, I, I tried to eat my own dog food in a sense, and, uh, there's a certain Um, services that I, that I do believe in, and I think it could help you out, or it's least worth investigating. So if you get anything out of this episode today, it's at least worth investigating into it and see [00:01:00] if it would fit into your practice.

There's no one size fits all, and I can't say it's, everything's going to work for everybody. But these are a few things. That I do think you should look into. And I think it's important because, uh, today's environment and our, and chiropractic practices are, it's different. Um, it's different than it was 20 years ago, 30 years ago.

In a lot of ways, it's better. In a lot of ways, it's not as easy, right? I mean, you know, there, there was a time where everybody had in network insurance that paid 100 and co pays were 10 bucks. pretty a lot easier. Uh, let's put it this way. I think what's happening is a high majority of chiropractors 30 years ago could do well because it was a lot easier with the reinsurance reimbursement game, right?

The very low barrier of entry for patients, very low cost commitment for the patient, very high reimbursement for the doctor that allowed for a larger swath of chiropractors to do very well. [00:02:00] Now, I think it's a narrower band of chiropractors that are able to do very well, uh, because obviously insurance is tricky in most states.

It's not reimbursing well, high copays in network deductibles, which didn't exist years ago. So the insurance game is hard. Those things, those that think, uh, having a cash practice. Is easier in a lot of ways it is easier, but in most ways your revenue is going to be substantially less, uh, than a lot of the insurance practices.

It's, it's not as easy. I think one of the mistakes, a lot of chiropractors fail to realize when they go cash and look, we're a cash practice. Um, Is you have to really position yourself as an expert in a community to get a good amount of people to pay cash. And so, uh, chiropractors can do that, and we, we help a lot of chiropractors do that.

Uh, but it's not as easy as, as, uh, it once was. So it's harder, but there's a lot of things that make it, uh, easier. [00:03:00] Better, right? There's a lot of technologies and services that are making our life easier. And I know they can add up and it can cost money, but they all should and could have an ROI. So if you're spending a 250 on something, uh, don't worry about that if you see a pretty.

Great turn on investment. Like for instance, if you're spending 300 on a, on a, on a service that is, um, allowing you to do text reactivation campaigns and you're doing text reactivation campaigns and you're getting people coming in, that's got an ROI. That's not a cost. That's a, that's an investment. So, uh, we'll start right out of the gates with that.

There's a few. Um, that are doing that type of stuff. And you know, one is our sponsor track stat. They, that does a whole lot of great things. I highly recommend you check them out. Uh, they, a lot of car buyers I know are utilizing their service and getting great results with it and enjoying that. So check out track stat.

There's obviously review wave, which is now just wanted to mention, uh, called, called Aloha. They're in the [00:04:00] middle or have finished a rebrand. So they are Aloha now. A L O H A and, uh, you know, they do reviews, but they also do two way texting and text campaigns and a lot of other things just like Traxstat does.

Uh, and then there is Trust Driven Care by Josh Satterlee does a lot of those things as well. So check them out, but have, have some kind of service that's allowing you to do a lot of good patient communication and, uh, those will really make your life a lot easier. The technology is affordable and you will get an ROI out of that.

And it's, I'm going to separate you from some of the other practices. So that's my first, uh, little recommendation on some services. Other sponsors we have is, is Darcy Sullivan at Propel. Obviously, you know, I recommend them. I utilize them in my practice for, I think it's been 12 years now. Um, our, our clients that you use us, uh, for marketing, like, again, we do marketing for chiropractors now, along with our coaching [00:05:00] and Darcy's, uh, company is a part of that.

We develop a robust blog for our clients and she helps out with that. She does a Google business profile review for our clients, but then obviously she, you can contract with her to do all kinds of things, everything from websites to SEO and the like. So we recommend Darcy. Keenest Medical is one of our sponsors now and we're, uh, I have their machine.

I'm loving their machine. We're getting a great ROI on ROI on their machine. I can't say enough good things about Keenest Medical. If you're serious about shockwave and you're looking for, um, equal parts, great technology, great clinical training, cause you do need clinical training on shockwave or someone in your practice does.

It's not, uh, it's not just like a modality that anybody can do. There is a, learning curve. And what's cool about it is when you get a clinician that knows what he's he or she's doing, and the machine has great technology, uh, the results are going to really speak for themselves and you're going to get a lot of referrals.

And we're seeing that in our practice. Uh, [00:06:00] but Ketus also has great service, uh, and, and, uh, you know, just making sure that you're, Unit is, uh, if there's everything, anything happens, they, they provide great service to that and also great marketing and business training on that. So keenest medical on the shockwave just been a game changer for our practice.

And a lot of people in our mastermind group have, uh, utilize their shockwave over the last year to six months and just been a pleasure. Uh, next is, you know, front desk front desk is tricky, right? It's gotten expensive. , employees are expensive now. And I think there's three things I'm seeing carpenters do.

With a virtual front desk. And what we're doing is, uh, during our hour. So we're using a part time virtual front desk through AvidMed. And you can just go to our website, modernchiropracticmarketing. com, uh, disclosure. I am consulting with them to make sure that the product and service is really good. And so I am helping them out with that.

And you can go on our website to check that out. [00:07:00] Modernchiropracticmarketing. com. There's a tab on virtual front desk. And what we're doing is, uh, Uh, the hours were not here during lunches and then our Tuesday Friday afternoons were not here. Uh, the virtual front desk is answering phones and scheduling patients and asking interesting questions.

They could do a whole bunch more, verify insurances, basically like having a front desk person, but virtual and it's a more affordable, not on your payroll, so you don't payroll taxes. You don't have to worry about turnover. They'll worry about it. But you actually get assigned one person. It's not like you have some, you know, 20 different random VAs doing it.

You get what you get a person. And so that's great. And depending on if you're using part time or full time, if you have a full time one for them, it's yours or not. It's not like that particular virtual front desk has 10 other clinics they're working for. They're working for your clinic. If it's part time, you're, you're splitting with another clinic.

And so I like that as well. And so we're using it for the hours we're not here. It's great. Uh, we have, um, some offices that we coach or coach [00:08:00] with us that, uh, they have a full time in, uh, in house front desk person, a human at the front doing all the things, um, with patient facing stuff. And then they have a second front desk, which is the virtual front desk through AvinMed.

And then the other thing you could do is if you're not ready to hire a full human, but you need the phones answered, you need other things done. Uh, we have chiropractic practices that would fall into that lone wolf that are now using a virtual front desk. So check that out. That is Abenmed front desk.

You can go to our website, modernchiropracticmarketing. com. I highly recommend you start to look at that. It's a way of, um, you know, having high function. And I think we have to start looking at those things.

Uh, next is Dr. Sean Thistle. Love his work. Uh, we, my clinic, I think for over three years now has subscribed to his work. If you really want to keep up with the evidence and the research, uh, he's been [00:09:00] on a guest on our podcast. We also collaborate with Sean. He, he, um, develops a really great book. Good, um, slide deck for marketing, the marketing we do for our chiropractors and he designs that for us.

And that's been really, uh, well received by our chiropractic clinics, clients that we're doing marketing for. But if you just want to keep up with the research and you get emails in your inbox, you go to their, his site, he's got a amazing information. So just Google Dr. Sean Thistle. Uh, T H I S T L E and Sean is spelled S H A W N and you can, uh, go and look at that.

But just, you know, I think a lot of evidence based chiropractors always, uh, are concerned about keeping up with the latest and, uh, Sean will help you, uh, do that. Next is MPI. Bye. Get the clinical from MPI, the hands on stuff, um, uh, as I record this, I'm actually in a couple of days leaving for the Adjust A Thon, uh, I'm sending our associate, Dr.

Gage, he'll, he'll be at [00:10:00] Adjust A Thon as well, but then I'm sending him to the, uh, GATE seminar, which we're excited about. And so check out MPI, I think as a, As a chiropractor, as a licensed DC, all too often you're looking to, uh, do, uh, CE courses on all kinds of things, but you know, you might go 10 years, you've, it's been 10 years since you graduated and you haven't been to a hands on palpation and adjusting, uh, seminar since you graduated high school, which is, which is ironic.

And so check out MPI for some of their courses. They're doing a lot more for DCs. And obviously I can't recommend MPI enough. Uh, FTCA, keep up with them. They got a really affordable membership that will keep you in the loop on, on everything chiropractic related. So, uh, still a big, big, um, enjoyment of myself being a member.

Affiliated with FTCA as much as I, I can be, you know, Bobby and I are, uh, business partners [00:11:00] in the Chiropractic Success Academy. He owns and operates FTCA. I obviously have MCM. So there's been a cool little, uh, triangle there for, uh, for a while now. Bobby and I've been business partners since 2018, July of 2018.

And so business partnerships can work out. And then, um, lastly, and definitely not least is vision spark. We're in the process. So I'll let you know when it's done, but we brought vision spark in. Uh, I know them from, uh, my, my involvement with strategic coach. They're involved with strategic coach. They specialize in hiring and we are working with them to develop a really good tips assessment.

And it's a, it's a, it's, you know, pretty substantial profile. They take, it's a 60 minute assessment. One would take, but we're developing one for a chiropractic associate to try to help make it easier for chiropractors, um, to, to hire [00:12:00] associates. And so we're in the process of that. I'll keep you up to date on how that goes.

But if you're looking to hire an office manager, reach out to them, just go to visionspark. com. We had them come to our, uh, mastermind group back in April of 2024. And we did a whole thing about this and with our decision makers in our practice other than ourselves. And it was really cool. Great assessment.

So if you're looking to hire a practice manager, office manager, a second in command, something like that, an integrator. Uh, from, from the, uh, EOS teachings, uh, contact vision spark, and I'll let, I'll obviously make sure I let you know, uh, as we go along. And lastly, I'm going to leave you with this, uh, really excited.

Uh, we're in any day now. starting the first week of the, uh, you know, 30 K per month revenue in your practice. It's an online [00:13:00] course. So many chiropractors are struggling to get to that number. I've outlined why that's so important. You can check out why on the landing page here. Uh, but it's going to be, it's going to be a course that I want you to take.

It's going to benefit you. And if you've ever had a little bit of desire to see what MCM coaching is like, you'll get a little taste of that and go to bit. ly bit. ly forward slash MCM 30 K that is number 30 in letter K. So MCM 30 K bit. ly forward slash MCM 30 K. MCM 30 K. Uh, go to our website. You'll find it there at modern chiropractic marketing.

com. It's in the show notes here. If you want to find it, you'll find it. Go to the Facebook group, modern chiropractic marketing. com. Sorry. That's not redo that Becky. Go to the Facebook group, modern chiropractic marketing. It'll be in there. You can't miss it, but we are excited. To get this rolling. We have a great cohort starting this, and it's going to be pretty [00:14:00] involved over eight weeks to make this happen.

And you will get so much value for the investment that you do in that. So check that out at bit. ly forward slash MCM 30 K. All right. That is. Uh, our episode today, those are some of the services that I am utilizing and I recommend you look into if you haven't already, there's definitely some more. If I left your biz out, don't worry, there'll be a part two of this, uh, in the not too distant future.

And, uh, just looking to make sure you as a chiropractic practice owner or future practice owner, um, are just keeping up to the, the different businesses that are trying to help you grow and have a great and thriving practice.